Project sheets might not get your blood racing, but they can make or break your next RFP response. In this episode of As Built, co-hosts Patience Jones and Brian Jones dig into what it actually takes to upgrade your project sheets from a static archive into a strategic tool that wins commissions.

Episode Highlights:

• The two core purposes every project sheet must serve

• Why a "kitchen sink" version is the right starting point for tailoring submissions to specific RFPs

• How storytelling, context-driven photography, and linking to dedicated project pages online can help your firm stand out from the competition.

Patience and Brian also tackle why listing your project partners is a sign of strength, not a liability, and how to think about QR codes and hyperlinks that extend your document beyond the printed page.

If you want to stop scrambling every time an RFP lands and start submitting materials that actually communicate your value, this episode is for you. Subscribe to As Built so you never miss an episode.

In this episode of As Built, co-hosts Patience Jones and Brian Jones tackle the most frequently asked marketing questions they hear from professionals across all industries and leadership levels, no live audience required.

They cover which social media platforms your firm actually needs to be on (and why cross-posting the same content everywhere is a waste of time), whether social media is truly non-negotiable for firm growth, and the real reasons your award-worthy project might not be getting published. They also dig into the "easy button" question every firm asks: what's the single most impactful thing you can do for marketing when time is limited?

Whether you're just getting started or refining an existing strategy, this episode offers honest, practical guidance rooted in years of experience working with architecture and design firms. Subscribe to As Built wherever you listen to podcasts so you never miss an episode.

We're almost two months into 2026, and most likely you are in the majority of people who feel like they're not as far along on their goals as they envisioned they would be. Don't beat yourself up! Listen to this episode and learn how to objectively determine how successful you've been, what to do to get back in gear, and when to abandon what now longer sounds like a good idea.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones