The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner) cover art

The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

By: Desirée Adams Verve Event Co.
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About this listen

With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.


New episodes are released on Mondays.

Explore past episodes, submit questions, or learn more at desireeadams.co.

Follow along on Instagram @PlannersEdit.



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Episodes
  • 221 | Building and Using Standard Operating Procedures in Your Wedding Business

    221 | Building and Using Standard Operating Procedures in Your Wedding Business
    Apr 13 2026

    Text the Wedding Planning Hotline

    Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale.


    Links Mentioned in the Episode

    • Find the Full Shownotes Here
    • Work with Desiree for business coaching and mentorship
    Show More Show Less
    25 mins
  • 220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management

    220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management
    Apr 6 2026

    Text the Wedding Planning Hotline

    Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts.


    Links Mentioned in the Episode

    • Find the Full Shownotes Here
    • Episode 141 - Five Systems Every Wedding Pro Should Have
    • Dubsado vs Honeybook for Wedding Pros: Which One is Right for You?
    • Get 20% Off Your First Month or Year of Dubsado With Code DESIREE
    • Episode 150 - Top Money and Time-Saving Tools for Your Wedding or Wedding Business
    • Unlock 3 Months of Fathom's Most Advanced AI Meeting Summaries
    • Work with Desiree for business coaching and mentorship
    Show More Show Less
    30 mins
  • 219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong

    219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong
    Mar 16 2026

    Text the Wedding Planning Hotline

    Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do instead.


    Links Mentioned in the Episode

    • Find the Full Shownotes Here
    • Work with Desiree for business coaching and mentorship
    Show More Show Less
    20 mins
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