In this special on-location episode of Indie Author Showcase, host Chad Robert Morgan sits down with Josh and TT, the creative team behind Hal-Lore-Ween, at the horror-themed venue Slashers Axe Throwing & Ales in Costa Mesa.

From building one of the most eye-catching booths on the convention circuit to landing a TV appearance, this episode breaks down what it really takes to grow as indie creators.

We cover:

• How Hal-Lore-Ween evolved into an award-winning indie series

• The role of community, networking, and collaboration in success

• How they landed a TV spot through authentic outreach

• Strategies for building ARC teams and growing a fanbase

• The mindset needed to push through rejection and keep creating

TT also dives into her hand-drawn charcoal illustration process, keeping the project fully human-made, while Josh shares insights on marketing, conventions, and building a creative team around the brand.

We also get into:

• Getting books into Barnes & Noble (and why “returnable” matters)

• Convention strategy and booth design

• Expanding into audiobooks, merch, and a growing creative universe

All recorded on location at Slashers Axe Thowing and Ales at Costa Mesa, a horror fan’s dream environment that perfectly matches the spirit of the conversation.

If you’re an indie author, artist, or creator trying to build something real, this episode is packed with practical insight and inspiration.