B2B Marketing and SaaS Growth Strategy with Sid Barath
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B2B Marketing and SaaS Growth Strategy with Sid Barath
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On this week’s show, Max interviews founder of Broca and expert B2B marketer and SaaS growth strategist, Sid Barath, covering topics such as:
What companies are doing in light of COVID [02:20]
Where SaaS budgets are going with marketing cuts [04:53]
Obvious products vs. non-obvious products [06:06]
Changes company messaging during COVID [10:52]
How companies can help their customers [12:10]
Attracting customers with value and empathy vs. manipulation and fear [13:54]
Lower CPCs [17:38]
Opportunities for long-term growth [20:45]
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