Back to the future for B2B marketing - planning the priorities for 2025
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Back to the future for B2B marketing - planning the priorities for 2025
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Summary
In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment.
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