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Beauty and the Biz

Beauty and the Biz

By: Catherine Maley MBA
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 Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright Catherine Maley, MBA Economics Marketing Marketing & Sales
Episodes
  • From Air Force to Solo to Retirement — Michael Edwards, MD (Ep. 356)

    From Air Force to Solo to Retirement — Michael Edwards, MD (Ep. 356)
    Apr 3 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Michael Edwards, MD, shares his journey from being in the US Air Force, going into solo practice, and then transitioning into retirement. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From Air Force to Solo to Retirement Initially, Dr. Michael C. Edwards is a board-certified plastic surgeon and founder of Plastic Surgery Vegas. Furthermore, he is a past president of the Aesthetic Society. Previously, he served as a U.S. Air Force officer. Specifically, he commanded a field hospital in the Middle East. Subsequently, he transitioned from military medicine to solo private practice in Las Vegas. Remarkably, he was operating on patients his first week out of uniform.
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    57 mins
  • Partnership Mistakes to Avoid — Alexandra Hart, MD (Ep. 355)

    Partnership Mistakes to Avoid — Alexandra Hart, MD (Ep. 355)
    Mar 27 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Alexandra Hart, MD, explains from her own experience on which cosmetic practice partnership mistakes to avoid. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Partnership Mistakes to Avoid Because you might be considering buying into an established practice, this week's "Beauty and the Biz" episode is a must-listen. Furthermore, Dr. Alexandra Hart, a board-certified plastic surgeon in Atlanta, GA, joins "Beauty and the Biz" to share what really happens when a young surgeon joins an established practice. Initially, she learns the business and buys in as a partner. Subsequently, she discovers the reality of decision-making power.
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    56 mins
  • This Fellowship Was Priceless — Steven A. Hanna, MD (Ep. 354)

    This Fellowship Was Priceless — Steven A. Hanna, MD (Ep. 354)
    Mar 20 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Steven Hanna, MD, shares how his fellowship experience was priceless in that it gave him the tools to succeed as a surgeon as well as a businessman. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. This Fellowship Was Priceless In this episode of "Beauty and the Biz," I interviewed Dr. Steven Hanna. Currently, he is a Royal College-certified plastic surgeon. For three years, he has practiced in Toronto and Oshawa, Canada. During our talk, we discussed why this fellowship was priceless for his career. Specifically, he trained at Manhattan Eye, Ear and Throat. There, he worked with top aesthetic surgeons to refine his skills. Consequently, this accelerated his professional growth. Furthermore, he later joined a well-established practice with a long-time colleague. Interestingly, this practice is unique because both surgeons' wives are also physicians there. Together, they work under one roof. Therefore, they offer a full spectrum of surgical and nonsurgical procedures.
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    38 mins
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