Most decisions that shape a company don't announce themselves. They show up quietly, in a board meeting, a brand tracking number, a consumer call at midnight.
In this edition of Before It Was Obvious, Khatija, Head of Marketing at Fireside Ventures, speaks with Anurag Kedia and Gagandeep Makker, founders of Pilgrim. They talk about building in the ingredient-led beauty space, going deep before going wide, expanding offline with conviction, and earning consumer trust in a category full of noise.
A conversation on judgment, depth, and what it really takes to build an enduring brand.
29 mins