In the second episode of our three-part series, we go back into the time machine to see what shaped Robert Cialdini into one of behavioral science's most influential thinkers. We're exploring the childhood experience, career-defining decisions, undercover research, and surprising moments that led to Influence, pre-suasion, and the principles of unity.

[0:00] A breakup letter to social psychology

[9:24] What makes Bob Bob?

[16:03] Baseball, adaptability, and serendipity

[23:40] Falling in love with psychology

[27:46] Choosing freedom over prestige

[36:44] The littering study that predicted elections

[42:03] How Influence became a phenomenon

[53:18] The birth of pre-suasion

[1:08:18] Unity as the seventh principle

[1:15:13] The legacy of Robert Cialdini

[1:17:53] Coming up in Episode Three

Influence by Robert Cialdini

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We kick off our three-part series on Robert Cialdini by exploring the research, mentors, and discoveries that shaped one of behavioral science's most influential thinkers. From social proof and energy conservation to the creation of Influence, we trace the path that brought behavioral science from the lab to millions of everyday readers.

[0:00] The Utility Bill That Changed Behavior

[9:28] Meet Robert Cialdini

[12:41] The Famous Door Hanger Study

[20:30] Social Proof and Opower's Success

[22:16] The Book That Changed Behavioral Science

[28:45] The Mentors Behind Cialdini's Thinking

[41:30] Three Research Strategies That Defined His Career

[56:01] Building the Science of Influence

[1:01:01] Writing Influence for the Public

[1:10:21] Why Cialdini's Work Still Matters Today

©2026 Behavioral Grooves

Influence by Robert Cialdini

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As we celebrate Immigrant Heritage Month, we sit down with Neri Karra Sillaman to explore what immigrant entrepreneurs can teach us about resilience, leadership, and long-term success. We discuss why luck is a skill, how reframing challenges creates opportunity, and the mindset behind companies that stand the test of time

[0:00] Intro and Speed Round with Neri Karra Sillaman

[6:26] The Secret to Creating Your Own Luck

[10:51] How to Reframe Problems Into Opportunities

[16:37] Eight Traits of Long-Lasting Entrepreneurs

[22:25] The Leadership Trait Most Founders Miss

[29:11] What Makes Businesses Last for Decades?

[37:17] The Biggest Myth About Immigrant Entrepreneurs

[44:57] Why the American Dream Still Matters

[46:11] Grooving Session: Why Challenges Create Innovation

©2026 Behavioral Grooves

©2026 Behavioral Grooves

About Dr. Neri Karra Sillaman

Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs by Neri Karra Sillaman

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