Behind the Book Cover cover art

Behind the Book Cover

Behind the Book Cover

By: Anna David
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You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more. Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it. Come find out what traditional publishers don't want you to know.Legacy Launch Pad Career Success Economics Leadership Management & Leadership
Episodes
  • The Five-Minute Audit That Tells You If Your Book Is Invisible to AI
    Jun 30 2026

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.


    The Five-Minute Audit That Tells You If Your Book Is Invisible to AI


    Last week I did something I probably should have done two years ago: I asked AI whether my novel Party Girl is one of the best funny novels about addiction and recovery. One AI said yes and listed me alongside Marian Keyes and Carrie Fisher, which was the closest thing to a dream I have ever had as an author. Another AI did not know I existed. (Rejection wasn’t new; rejection by a robot was.)


    This is a solo episode and one could call it my confession. For 20 years. the question was: does my book come up on Google? Then it was: does it come up on Amazon?


    Now the question is: when a prospect asks ChatGPT for the best books in your category, does your name come out of its mouth? Your buyers are asking right now.


    Most authors have never once checked what AI says about them.


    I spent the week figuring out why one AI knew my book and one didn’t, how these systems actually decide what to recommend and what I am doing this week, on the record, to fix the gap. Including one move on Amazon KDP I am pretty sure I am not supposed to be able to make.


    In this episode:

    • The five-minute audit that tells you whether your book is invisible to AI (free, right now, from your phone)
    • The “vocabulary trap” that makes most expert books unfindable—and what to put in your bio instead
    • Why AI doesn’t actually recommend the best books and what it recommends instead
    • The exact question to ask AI about your own book that, in my case, turned into a free publicity consultation
    • The change I made to my Amazon listing this week that I am pretty sure Amazon doesn’t want you to know is possible (and which may not be possible actually by the time you read/hear this)
    • Why doing this work feels embarrassing—and the reason I would tell you to do it anyway

    Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com


    Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book

    Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

    And if you just want to know more about me,
    👉 www.annadavid.com

    Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!


    Show More Show Less
    16 mins
  • He Built a $10M Writing Empire. Here's Why He Says Traditional Publishing Is a 10x Worse Deal
    Jun 23 2026

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.


    Nicolas Cole built his first ghostwriting business by answering questions on Quora in 2014, and somehow that has compounded into a $10M+ portfolio of writing companies that he runs with his partner Dickie Bush—anchored by Premium Ghostwriting Academy, the 16-week program that's trained roughly 2,000 ghostwriters to charge premium rates.

    Cole is a three-time guest on this show, which is a record nobody else holds, and there's a reason for it. We met at a party years ago and immediately started geeking out about books and publishing like two people who'd finally found each other at a conference for a very specific kind of weirdo. He's one of the few people I've watched scale, burn out, blow it up and rebuild without losing the part of him that actually loves writing.

    The part I really wanted to get into was the 10x argument, which is the cleanest case against traditional publishing I've ever heard anyone make.

    A traditional publisher pays you roughly 10% in royalties, meaning you keep 10% of the book and they keep 90%.

    Self-publish and you keep 100%.

    This means that to make the same money as a self-published author, your traditionally published book has to sell 10 times more copies.

    We also get into his Medium loophole that paid him hundreds of thousands of dollars in royalties before they emailed him to make him stop, the Christmas Eve in 2019 he tried to duct-tape together a paid newsletter six months before Substack existed and how he emailed the Substack founder to invest the moment he saw their first round.

    Also discussed: his Write With AI newsletter that now does $400K a year in subscriptions and feeds a $1-2M business on top of that and his case for why the only book worth writing is one you’re willing to write about on social media day after day after day after day.

    In this episode:

    • Why a traditionally published book has to sell 10 times more copies than a self-published one just to break even
    • The Medium loophole that paid Cole hundreds of thousands of dollars before they emailed him to stop
    • Why Cole emailed the Substack founder the day they raised their first round and what happened when they said no
    • The $400K-a-year Substack newsletter Cole built by following the money
    • Why charging less than $3,000 a project means you have a faulty relationship with money, not a pricing problem

    Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com


    Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book

    Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

    And if you just want to know more about me,
    👉 www.annadavid.com

    Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!


    Show More Show Less
    47 mins
  • He Thinks Most Authors Don’t Need a Better Book. They Need a Better Funnel
    Jun 16 2026

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.


    Gary White is a Scottish marketer who spent years building funnels for Russell Brunson at ClickFunnels before he got obsessed with one specific kind of client: people who cared so much about a subject they wrote a book on it. He turned that obsession into bookfunnels.io, a company that's helped hundreds of authors stop selling books on Amazon and start using their books to acquire actual paying clients.

    I have to admit something. I got on a call with Gary, hung up, decided to poke around his site to see what he was about — and within an hour I had entered my credit card and signed up for things I did not need or really understand. That is how good his system is. So I figured the only responsible thing to do was have him on the show to explain exactly how he did that to me, so all of you can do it to your readers.

    The framework is called the TINY Book Client System. The T is the perfect bait, meaning your book has to attract the exact person you actually want to work with, not just any reader who might buy a book on your topic. The I is the independent selling system, which is how you stop renting your readers from Amazon and start owning the relationship. The N is the never-ending traffic source, and Gary has a story about spending five days making a YouTube video that got 82 views, then taking a single iPhone photo of a box of his books and selling hundreds the same week with a 30-second Meta ad. The Y is the implementation offer, which is the thing your book is secretly selling the whole time.

    We also get into "cash cycling"—the mechanic where every dollar you spend on ads comes back on Day Zero so you literally cannot lose money, why he thinks LinkedIn ads are a waste for most authors even when you're targeting CEOs, his case for "tiny books" of around 120 pages (just thick enough to have a real spine and an ISBN) and the warehouse-in-California-while-he-lives-in-Scotland setup that lets him sell physical books he has literally never touched.

    In this episode:

    • The TINY framework Gary built after running funnels for Russell Brunson at ClickFunnels for years
    • The 5-day YouTube video that got 82 views and the 30-second iPhone photo that sold hundreds of books the same week
    • "Cash cycling"—why every dollar you spend on Meta ads comes back on Day Zero so you cannot lose money
    • Why Gary thinks LinkedIn ads are a waste even when you're targeting CEOs (and where to find those CEOs instead)
    • The "tiny book"—roughly 120 pages, real spine, real ISBN, none of the months-of-staring-at-a-blank-page
    • The audience-capture trap Gary warns every author about before they write a single chapter

    Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com


    Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book

    Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

    And if you just want to know more about me,
    👉 www.annadavid.com

    Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!


    Show More Show Less
    43 mins
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