Bennett Maxwell on Dirty Dough's Origin, Cookie Wars, and Scaling Amid Adversity

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Bennett Maxwell on Dirty Dough's Origin, Cookie Wars, and Scaling Amid Adversity

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Paul Angelle welcomes Bennett Maxwell, who shares the origin story of Dirty Dough and its early challenges. They discuss developing a growth strategy amid fierce competition, including a lawsuit with Crumble. Bennett talks about turning adversity into opportunity and adjusting strategies to differentiate and scale Dirty Dough. The conversation highlights the entrepreneurial mindset, lessons learned, and Dirty Dough's current status. Bennett offers franchise advice, discusses managing digital narratives, and emphasizes the value of an advisory board, design, and creative compensation. The episode concludes with contact information and closing thoughts.

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