Berger Paints: The Colour of India (1760–2025)
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Berger Paints: The Colour of India (1760–2025)
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About this listen
In 1991, a paint shop owner from Amritsar paid ₹16 crore
for a company he had never audited. He spent maybe five
percent of the negotiation actually talking about the deal.
The rest was drinks and horses at the Bombay Derby.
That investment is worth over ₹50,000 crore today.
But this story doesn't start in 1991. It starts in 1760,
in London, with a German immigrant who changed his name,
accidentally perfected a formula for blue paint, and sold
it to the armies of Europe.
From there it winds through a colonial factory in Howrah,
a Soviet export empire that collapsed overnight, a liquor
baron who didn't care about paint, a CEO who went for a
morning walk in Krakow and came back with an entirely
different business model and ultimately to a battle for
India's walls that is still being fought today.
This is the Berger Paints story. Two hundred and sixty-five
years of colour, capital, and survival.
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Dhanda is India's first AI-native long-form podcast on
Indian business history. One company at a time.
dhanda.site