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Better: The Brand Designer Podcast

Better: The Brand Designer Podcast

By: Jen Davis
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Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.

Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.

In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!

Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.

© 2026 Better: The Brand Designer Podcast
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Episodes
  • S13 E19: What Are Designers Charging for Branding and Web Services?
    Jun 2 2026

    In this solo episode, I chat about my new mini version of the Minimind (the Mirco Mind) and share what we cover in the 4 month program kicking off in August! I also share real pricing & wins from my Design Minimind Program and what they are charging. They discuss the projects they are booking and what they are charging.

    Interested in the upcoming Micro Mind (mini 4-month Minimind)? Applications for are now open and live! Apply here


    00:00 Intro & overview of the mini Minimind program (The Mirco Mind!)

    07:25: Reading student screenshots | What designers are charging.


    Links:

    The Design Minimind - My 1:1 coaching program for designers

    Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)

    Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.

    Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*

    Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*

    Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*

    Get 50% off your first year of Flodesk, my email marketing software.*

    *Some are affiliate links which means I may earn a commission.


    Connect With Us:

    Our Free Facebook Community

    Our Website

    Podcast Instagram

    Hello June Creative Instagram

    The Design Minimind

    Join The Creative Diaries (my email list)


    Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

    Show More Show Less
    22 mins
  • S13 E18: How to Get Recommended to Potential Clients by AI with Julia Bocchese
    May 29 2026

    In this week’s episode, I have SEO and AI search strategist Julia back on the podcast to talk about how designers can show up in AI search results like ChatGPT, Gemini, Perplexity, Claude, and more. We also discuss how AI search overlaps with traditional SEO, and some practical tips and actionable steps you can take to improve your visibility and increase your chances of showing up in AI-generated search results.


    Guest Name: Julia Bocchese

    Guest Website: juliareneeconsulting.com

    Guest Social: @juliareneeconsulting


    Episodes Mentioned:

    S12E9: Demystifying SEO for Web Designers—SEO Q&A with Julia Bocchese


    Links:

    The Design Minimind - My 1:1 coaching program for designers

    Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)

    Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.

    Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*

    Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*

    Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*

    Get 50% off your first year of Flodesk, my email marketing software.*

    *Some are affiliate links which means I may earn a commission.


    Connect With Us:

    Our Free Facebook Community

    Our Website

    Podcast Instagram

    Hello June Creative Instagram

    The Design Minimind

    Join The Creative Diaries (my email list)


    Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

    Show More Show Less
    37 mins
  • S13 E17: Calm the Room: Managing Client Fear in Creative Work with Ashton Hauff
    May 12 2026

    In this episode, I chat with Ashton Hauff, brand strategist and co-founder of The Good Kids, a branding agency in North Dakota. Ashton talks about their "Slingshot Method," a three-phase process covering strategy, creative, and rollout, and why having a clear system in place makes such a difference in how projects run. We also get into the DACI model, which helps clarify internal roles and approval processes for clients during the project, plus practical strategies for handling client anxiety and keeping the project experience smooth for everyone involved.


    Guest Name: Ashton Hauff

    Guest Website: thegoodkids.co

    Resources: thegoodkids.co/category/resources

    Guest Social: @thegoodkids / @ashtonhauff

    Guest LinkedIn: linkedin.com/in/ashtonhauff

    Podcasts: The Brand Archive & Brand in Motion


    Links:

    The Design Minimind - My 1:1 coaching program for designers

    Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)

    Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.

    Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*

    Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*

    Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*

    Get 50% off your first year of Flodesk, my email marketing software.*

    *These are affiliate links which means I may earn a commission.


    Connect With Us:

    Our Free Facebook Community

    Our Website

    Podcast Instagram

    Hello June Creative Instagram

    The Design Minimind

    Join The Creative Diaries (my email list)


    Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

    Show More Show Less
    48 mins
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