Betting on TV Advertising in a Changing Gaming Market
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Betting on TV Advertising in a Changing Gaming Market
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The latest Gaming News Canada Show presented by Bede Gaming took the conversation on advertising in the gambling industry in a different direction.
Host Steve McAllister was joined by two of Global TV Experts senior executives: Nick Wood, the Global Director of Client Strategy and Growth, and Jenny Croswell, the Managing Director of Canadian Operations. Wood and Croswell talked about their respective journeys through the TV and media industry, and the story behind Global TV Experts in Canada and other parts of the world. The company advises clients in the gambling industry on their media buys. Both guests addressed the ongoing influence of television around advertising campaigns and the evolution of those campaigns in the changing regulated sports betting and gaming landscape.
McAllister also asked Croswell for her reaction to the latest report from Canadian Media Means Business on the impact of fewer advertising dollars being committed to traditional media. And, our two guests also discussed responsible gaming advertising, and the incoming open and regulated market in Alberta.
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