Why do some marketing teams move fast and break things… while others want a spreadsheet, a process, and a risk assessment before lunch? 😅

In this episode, we’re joined by Michelle Hartley from People Sorted to unpack marketing personalities using the Insights Discovery framework (the one with the four colours). We’re talking team dynamics, communication, decision-making, and why “just be more collaborative” is not a strategy.

Plus: we do the personality reveal on Emma and Ruta (spoiler: it explains a lot).

We get into:
✅ What the four colour energies mean (red, yellow, green, blue)
✅ Why some people want speed and others want certainty
✅ How your “work self” vs “real self” shows up under pressure
✅ Why sales and marketing can feel like different species
✅ The hidden reason “nice culture” still ends in chaos
✅ How to work better with people who are the opposite of you
✅ What a “perfectionist profile” looks like in marketing (and why it’s a blessing + curse)

If you’ve ever thought “why is this person like this?” at work… this one’s for you.

#marketing #b2bmarketing #leadership #teamwork #careerdevelopment

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Your CRM is meant to be the backbone of marketing… so why does it feel like a haunted house? 👻
In this episode, we’re joined by Jack, a CRM and automation expert (marketing + recruitment), to unpack what actually goes wrong inside CRMs — and what to do when your “single source of truth” is anything but.

We talk messy data, broken integrations, Franken-stacks, and the classic problem: one marketer builds a beautiful system… then leaves… and nobody knows what anything does.

We get into:

✅ The most common ways teams wreck their CRM (and don’t realise)
✅ Data hygiene first: how to audit what’s broken before “fixing” anything
✅ Zombie contacts and old records: when to delete, when to downgrade, and why it matters
✅ Custom fields, forms, and lists: how to simplify before it becomes unreportable chaos
✅ Lead source is everything (so why does nobody capture it properly?)
✅ HubSpot + Salesforce together: the pain, the mismatched numbers, the “who changed that field?” drama
✅ Naming conventions and documentation: how to make your CRM survivable when people leave
✅ Automation that protects your data (alerts, required fields, and keeping things clean over time)
✅ AI and CRM ops: what’s worth learning now if you want to go full marketing-nerd

If your CRM is currently held together with hope, duct tape, and 400 undocumented workflows — this one’s for you.

Why is marketing the one industry where you can be “too young” and “too old” at the same time? 🤯

In this episode of Blame It On Marketing, we’re talking ageism in marketing (and yes… the sexism that comes with it). We’re joined by a mother-daughter duo: Justine, Marketing Director at The L Factor, and Lenna, award-winning business mentor and professional “nosy parker” (her words, not ours).

We get real about what ageism actually looks like in marketing, why it’s so baked into the industry, and how to handle those comments without losing your mind (or your professionalism).

We get into:
✅ Why ageism and sexism are basically inseparable for women at work
✅ The weird questions women get asked at events (and how to respond)
✅ Why marketing “experience” is misunderstood — and how to reframe it
✅ How to challenge ageist behaviour without going full confrontation mode
✅ Cross-generational lessons: what newer marketers miss, and what older teams miss too
✅ The AI hype problem: not everything needs to be “AI powered”
✅ Why “looking busy online” is just digital confetti (and what actually builds trust)
✅ Reddit honesty: how to show up without pretending you’re “one of the community”

If you’ve ever felt dismissed, underestimated, or boxed in because of your age — this one’s for you.

Subscribe for more B2B marketing truths, rants, and real talk. 💛

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.