Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93
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Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93
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Summary
In this episode with Engineer and Entrepreneur, Bob Moesta you'll learn about…
- Flaws in Sales Training and Education
- What Causes People to Buy
- How Employees Hire and Fire Companies
- Breaking Away from a Feature-Function Focus
- Why Time is More Valuable Than Money
"Consumers don't care about features and benefits, they care about outcomes."
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