Host Vanessa Smith interviews Julia Campbell, co-owner of PEI's family-run North Shore Group, which includes the Anne of Green Gables Museum (connected to author Lucy Maud Montgomery), multiple Anne of Green Gables retail stores, Kindred Spirits Wholesalers, JEMS Boutique, and PEI Fashion Weekend. Julia shares her unexpected path from classical piano studies to teaching English in Korea, working six years in the motor yacht industry, then returning home to join the family business, build community, and raise a family. She discusses balancing authenticity and commercialization of the Anne legacy, JEMS' focus on inclusivity and confidence through fashion, and the multi-day PEI Fashion Weekend featuring a 19+ show and free Fashion City Day programming. Julia also describes retail pressures and revitalizing JEMS by sharing space with another business, emphasizing mutual support for local businesses.

Connect with the Julia here:

https://www.instagram.com/oneandonlyjewls/

https://www.instagram.com/jemsboutiquestyle/

https://www.instagram.com/theannestore/

https://www.instagram.com/peifw/

https://www.instagram.com/monarkthebrand

This episode was audio-produced by Adam Ramsay.

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