If you've ever had a sales conversation that felt like it went perfectly, only for the prospect to disappear and never reply again, this session explains why—and how to stop it happening.

In this practical and psychology-based presentation, sales strategist Torrin Minutilloi shares a powerful sales framework that helps business owners build stronger human connections, reduce prospect ghosting, and increase conversion rates without relying on pressure, persuasion, or endless product information.

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What You’ll Learn:Why prospects ghost after seemingly great sales conversationsThe difference between information selling and connection sellingWhy sales success is driven by human behaviour, not product knowledgeHow neuroscience influences buying decisionsUnderstanding the brain's need for safety and connectionWhy prospects make emotional decisions before logical onesHow to reduce the natural resistance buyers feelThe three-phase sales framework that builds trustWhy "rewind conversations" create stronger client relationshipsUsing curiosity to uncover deeper motivationsCreating consequences that motivate actionHelping prospects persuade themselves instead of being sold toThe difference between authority and superiority in salesCommon mistakes that reduce trust during sales conversationsPractical ways to improve your sales conversations immediately

Why It Matters:

People rarely buy purely because of information. They buy because they feel understood, safe, and confident in the relationship. By focusing less on presenting your expertise and more on creating meaningful human connection, you can dramatically improve sales conversations, reduce ghosting, and build long-term client relationships.

About the Speaker:

Torrin Minutillo is the founder of High Level Selling and has spent more than 30 years working in sales, commercial real estate, business development, and coaching. Combining neuroscience, human behaviour, and practical sales experience, Torren helps business owners improve their sales conversations by creating trust-based frameworks that lead to higher conversion rates and stronger client relationships.

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Timestamps:

00:23 Introduction to Torren Mantautili02:06 Why this session focuses on realisation instead of transformation04:14 Why sales success is about creating a better future for clients08:50 The hidden reason business owners struggle with sales12:15 Why information selling creates ghosting16:13 Understanding the neuroscience of buying decisions20:58 Why people seek safety before making decisions24:20 The danger of becoming the "expert" too quickly28:21 The three-phase sales framework32:55 Phase One: The Rewind Conversation38:46 Phase Two: Building consequences for change41:32 Phase Three: Results-centred selling44:26 Three common mistakes to avoid in sales conversations46:46 Measuring connection strength during sales52:25 Real client success stories56:44 Key takeaways and practical implementation

Discover Why Business Owners Who Listen And Act On Their Intuition Today Are More Profitable and More Fulfilled Than Ever Before … Even In A Looming Recession with Craigh Wilson.

In this episode of Business Owners Smashing It Online, we sit down with Craigh Wilson, intuitive mentor and author, who reveals why the most fulfilled and profitable business owners are the ones who listen to and act on their inner voice.

Whether you're just starting a side hustle or scaling a thriving enterprise, this conversation dives deep into clearing the mental and emotional blocks holding you back from unlocking your true genius.

Craigh shares how fear, imposter syndrome, and the stress of a looming recession can cloud your judgment and disconnect you from your unique superpower. But the good news? Your intuition already knows the way forward.

Tune in and discover the process Craigh uses to help entrepreneurs tap into their inner knowing to create breakthrough ideas, fulfilling impact, and sustainable profit—even in uncertain times.

💡 Key Takeaways:

Why intuition is your most underused business asset, especially during tough economic times.

How to identify and clear internal blocks like fear, doubt, and imposter syndrome.

The difference between imposter syndrome and the Dunning-Kruger effect (and how to find the sweet spot in between).

Real-life examples of world-changing businesses built on a "crazy" idea followed through with conviction.

How Craigh Wilson helps entrepreneurs reconnect to their giftedness and essence for deeper fulfillment and higher profit.

A powerful reminder: that next idea you're doubting could be the very thing your audience is waiting for.

If you're rushing to implement AI because everyone says it's the future, this session offers a different perspective: AI won't fix a weak business—it will amplify it.In this thought-provoking presentation, business strategist Azim challenges many of the common assumptions about artificial intelligence. Rather than focusing on AI tools and shortcuts, he explains why strong business fundamentals, clear systems, and strategic thinking must come first. You'll learn how to use AI as a thinking partner, decision-making tool, and strategic accelerator instead of simply another content generator.

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subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline(opens in new tab)

What You’ll Learn:Why AI can accelerate both good and bad businessesThe difference between AI, automation, and large language modelsWhy knowledge alone is rapidly losing valueHow AI changes the role of consultants, advisors, and expertsUsing AI as a strategic thinking partner instead of a search engineBuilding an AI advisory board for your businessHow to pressure-test your offers using AIImproving offers by having AI simulate ideal clientsThe importance of documenting business systems before implementing AIWhy business fundamentals always come firstUnderstanding the AC/DC framework for businessThe difference between extractive and integrative business modelsMeasuring customer success instead of internal metricsPractical AI examples for sales qualification and email draftingWhy conversations—not content—still drive business growth

Why It Matters:

Many businesses are adopting AI without first strengthening their underlying systems and strategy. AI magnifies whatever already exists. Businesses with clear processes, strong customer focus, and measurable outcomes can use AI to become dramatically more efficient, while businesses with weak foundations often amplify existing problems. Learning where AI genuinely creates leverage allows you to use it strategically rather than simply following the latest trend.

About the Speaker:

Azim is a business strategist, advisor, and business success accelerator who works with established business owners to improve performance, simplify strategy, and accelerate sustainable growth. Known for his direct, practical approach, Azim helps businesses strengthen their foundations before implementing new technologies, ensuring long-term success rather than short-term hype.

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subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline(opens in new tab)

Timestamps:

00:04 Introduction and why AI may not save your business02:22 AI hype versus business reality05:10 Why knowledge is becoming less valuable07:13 AI changes the role of advisors and consultants10:07 The AC/DC business framework12:18 Why weak systems become bigger problems with AI15:51 Using AI as a strategic thought partner18:50 Building an AI advisory board20:19 Practical examples of AI qualifying sales leads24:57 Three business fundamentals every owner should strengthen32:03 Measuring customer success instead of business activity38:03 AI examples for business strategy and offer refinement44:45 Why conversations remain the most valuable business asset