CS5: Sam & Sarah (Swivul) — Mariah Carey, a Token Dump, and Building the Travel Platform for Web3 | Consensus Miami 2026
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CS5: Sam & Sarah (Swivul) — Mariah Carey, a Token Dump, and Building the Travel Platform for Web3 | Consensus Miami 2026
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Sam Krichevsky and Sarah Figueroa are married, co-founders, and some of the most fun people I've met in this space.
We sat down at Coindesk's Consensus Miami 2026 to talk about their whole journey - from Sarah mining Ethereum in 2017 and founding GeoJam (a social music platform whose biggest investor was Mariah Carey) to watching it collapse after a single exchange dumped over 10% of their token supply in one night.
Now they're building Swivul - an all-in-one travel and entertainment booking platform built specifically for the Web3 and crypto industry. One-click checkout, crypto payments, concierge service, and, crucially, tools to actually measure the ROI on your travel and entertainment spend. Travel and entertainment is your second-largest controllable expense on a P&L, and almost nobody tracks it.
We also get into what it's really like to build a company with your spouse. Honest, funny, and worth hearing if you're considering it.
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