Capitalizing on the protein market - Part I
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Capitalizing on the protein market - Part I
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Summary
Protein is having a moment—and the food industry is racing to keep up. From fortified pizza crusts to high-protein snacks and cereals, this once-simple nutrient has become a powerful marketing force shaping what ends up on our plates.
For the dairy sector, long known for naturally high-quality protein, this shift presents both opportunity and challenge. In this first episode, we explore how the protein boom is transforming consumer habits and how dairy producers can respond,
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