Cassondra Spring, Global Brand Manager for Liv Cycling, chats Tour de France Femmes & more
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Cassondra Spring, Global Brand Manager for Liv Cycling, chats Tour de France Femmes & more
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Cassondra Spring is the Global Brand Manager for Liv Cycling, one of the largest cycling brands in the world and one that’s focussed on putting women first in all it does. She chats about how she got into cycling, what exactly it is that a global brand manager does, and as Liv is also the sponsor of the White Jersey at the Tour de France Femmes, what plans are afoot for 2023, and where she sees the future of women’s cycling in general.
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