Challenger brands: when disruptive messaging leads to Unicorn status
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Challenger brands: when disruptive messaging leads to Unicorn status
-
Narrated by:
-
By:
About this listen
What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll lead to some real marketing insights.
Useful links:
https://www.milkkarten.net/p/more-perfect-union-social-strategy
https://openai.com/index/testing-ads-in-chatgpt/
https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloney
https://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fable
https://www.instagram.com/liquiddeath
Connect with us:
If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk
Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast
Hosted on Acast. See acast.com/privacy for more information.