In this episode of Chat With Sean, I’m joined by Josep M Felip, an SEO expert with over 14 years of experience, originally from Barcelona and now based in Brighton. He has worked across various sectors including agency, travel, and in-house SEO, and is the founder of Amplfyr, a content intelligence platform designed for the AI search era.

Josep looks into the power of AI in content optimisation, how AI platforms read content differently than humans, and how Amplfyr helps SEOs and content teams optimise their content to be more visible in AI-driven search platforms like AI Overviews and ChatGPT.

Josep discusses:

- The evolution of content optimisation for the AI search era

- How AI reads content differently from humans, and what that means for SEO

- The importance of entities and relationships in AI visibility

- The role of Amplfyr in optimizing content for AI platforms

Topics covered include:

- The importance of relating entities in content for AI comprehension

- Why traditional SEO techniques need to evolve for AI search platforms

- How to balance brand voice with AI readability and structure

- Optimising content to bridge information gaps and enhance AI visibility

- Pre-published visibility and the concept of AI readiness scores

- How AI impacts content creation and strategy, especially for the modern SEO landscape

In this episode of Chat With Sean, I’m joined by Charles Floate, a British entrepreneur with over 15 years of experience in SEO. He is known for his work in building high-impact SEO strategies, selling agencies, and consulting on global campaigns.

We look into one of SEO's most debated topics - the evolution of link building, the rise of AI in SEO, and the future of digital marketing. He shares insights into how the industry has changed and what’s next for SEOs navigating a future powered by AI.

Charles discusses:

- The evolution of the link building industry and what’s broken

- The growing role of AI and digital PR in modern SEO

- How link building has shifted due to changes in the industry and technology

- The need for SEOs to adapt to AI advancements and the changing landscape

Topics covered include:

- The current state of link building and the industry’s challenges

- The rise of AI in SEO and its implications for traditional practices

- How AI-driven SEO is transforming link building and content strategies

- Why traditional SEO practices need to adapt to the rise of AI

- The growing importance of digital PR and AI-driven content strategies

- Predictions on how AI will impact SEO jobs and strategies in the future

- The role of networking and communication in adapting to industry changes

Host: Sean Barber - https://www.linkedin.com/in/seanrbarber/ - He & Him

In this episode of Chat With Sean, I'm joined by Alun Lucas, Managing Director at Zuko Analytics — a form and checkout analytics platform helping businesses understand exactly where and why users are dropping out.

We look into one of the most overlooked areas of digital marketing: what happens after you've driven traffic to your site. Because if your form or checkout is broken, frustrating, or just poorly designed — all that spend is wasted.

Alun shares his thoughts on:

- Why most organisations treat forms as an afterthought and pay the price

- The checkout fields that consistently cause the most drop-off

- How accessibility issues hurt everyone, not just users with disabilities

- Why AI agents are the next frontier for form optimisation

Topics covered include:

- The three most common high-level form problems: bad UX, intrusive questions, and poor expectation management

- Why password fields have the highest drop-off rate of any form field

- Countdown timers, CAPTCHAs, and other checkout killers

- Single-step vs multi-step forms & when to use each

- Mobile vs desktop behaviour and why forms built on big screens fail on phones

- The discount code field: how a single box can lose you 1 in 4 customers

- Phone numbers, shipping costs, and the other top checkout abandonment triggers

- Accessibility for screen readers, older users, and low-vision visitors

- Shopify checkout restrictions — and what you can still optimise

- How AI agents interact with forms differently to humans — and what to do about it

In this episode of Chat With Sean, I’m joined by Fery Kaszoni, CEO of Search Intelligence and a leading voice in digital PR, link building, and modern SEO strategy.

We look into how SEO is evolving in the age of AI, with a strong focus on why digital PR, links, and brand authority are becoming even more important - not less.

Fery shares his thoughts on:

- Why link building is still one of the strongest ranking signals

- How digital PR is evolving in an AI-driven search landscape

- The role of mentions, authority, and brand signals in modern SEO

- Why human expertise and creativity still matter alongside AI

Topics covered include:

- Why links are becoming more valuable as everything else gets commoditised

- The growing importance of brand, mentions, and authority signals

- How to use reactive digital PR and trending topics effectively

- Leveraging data and public datasets for PR campaigns

- Why most companies underuse their internal experts

- Combining digital PR, guest posting, and link building strategies

- How SEO measurement is changing in a more personalised search world

In this episode of Chat With Sean, I’m joined by Dan Taylor, Partner and Head of Innovation at Global Organic Growth Agency, SALT. Dan is a leading voice in the search and AI sectors, with a focus on the travel industry. He’s also a frequent speaker at major events like Google Search Central Live and the European Tourism Association.

We discuss the intersection of AI, search, and the evolving landscape of the travel sector, focusing on how AI is impacting both operational efficiency and customer acquisition.

Dan shares his thoughts on:

- The role of AI in operational efficiency for travel companies

- How AI is influencing customer acquisition in the travel industry

- The challenges of adopting AI in travel search and user behaviour

- The shift towards hyper-personalised travel experiences

Topics covered include:

- The adoption of AI-powered agents and bots in the travel industry

- The ongoing battle between traditional search methods and new AI-based tools

- How travel brands can build customer loyalty with AI-driven experiences

- The changing dynamics of SEO with AI advancements in the travel sector

- Personalisation, privacy, and user behaviour in the age of AI-driven search

In this episode of Chat With Sean, I’m joined once again by Daniel Foley Carter, Director of Assertive and the founder of SEO Stack. We look into how AI is transforming SEO tools and strategies and discuss the future of search as it moves into a more AI-driven space.

Daniel shares insights on:

- How AI is reshaping SEO and traditional search methods

- The role of AI in content creation, technical SEO, and link analysis

- Why traditional SEO practices still matter, even with AI advancements

- How SEO Stack integrates AI to enhance data analysis and track SEO impact

Topics covered include:

- The shift from traditional search to generative search

- The challenges of optimising for AI-driven search results

- How SEO Stack is using AI to improve data analysis and decision-making

- The importance of brand building and quality content in a changing SEO landscape

- How AI can help with SEO experiments, query counts, and conversion tracking

In this episode of Chat With Sean, I’m joined by Koray Tugberk Gubur, CEO and Founder of Holistic SEO & Digital. We dive deep into how search engines are evolving with AI, the role of machine learning in indexing, and what this means for SEO professionals in 2026.

Koray shares his insights on:

- The evolution of search systems in the AI era

- Semantic search, embeddings, and vectors

- The intersection of AI and SEO signals

- How AI changes user behaviour and how brands can adapt

Topics covered include:

- Search system fundamentals in an AI‑first world

- The shift in indexing and retrieval with machine learning

- The importance of semantic signals for SEO

- Understanding user intent through AI

- Practical strategies for SEO in 2026

In this episode of Chat With Sean, I’m joined by Adrijana Vujadin, an SEO mindset coach and expert in helping SEOs overcome the mental barriers to success. Adrijana shares her unique approach to coaching SEO professionals, focusing on the importance of mindset and personal development for achieving freelance success and landing high-paying clients.

We discuss how to shift from low-paying clients to attracting higher-value opportunities, the importance of niche specialization, and strategies for boosting your confidence in negotiating rates. Adrijana also offers valuable insights into how to position yourself as an expert on LinkedIn and navigate the challenges of being a freelance SEO in 2026.

Topics covered include:

- The role of mindset in SEO success

- How to attract high-paying SEO clients and avoid low-value clients

- Why niching down can be a game-changer for your SEO career

- Building a personal brand on LinkedIn

- The psychology behind pricing and negotiations

- Lessons learned from transitioning to freelancing

- Overcoming imposter syndrome and fear of failure