Chloe Malle’s vision for a new era at Vogue cover art

Chloe Malle’s vision for a new era at Vogue

Chloe Malle’s vision for a new era at Vogue

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Chloe Malle has a new job: steering American Vogue into a new era, and capturing a new generation of readers — ones accustomed to consuming fashion and culture via algorithm rather than the pages of a glossy magazine.

Last fall Malle was tapped to succeed Anna Wintour as Head of Editorial Content. The daughter of actress Candice Bergen and the late filmmaker Louis Malle, she started at Vogue 15 years ago as what she describes as a “social editor,” overseeing a weddings-and-parties section that once struck her as too frothy for a serious journalist.

Now, in a time when trends are accessible on your phone at any hour of the day, Malle says she believes people still care about Vogue. Under Malle’s leadership, the magazine’s summer issue published in June focused on celebrating the 250th birthday of the United States.

In this episode of NPR’s Newsmakers, Malle sat down with Michel Martin to discuss how the Vogue of today is different from the one she read as an adolescent, why Vogue still matters and how legacy media is evolving.

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