Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth cover art

Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

By: Hakeem Adebiyi
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Summary

 Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yoursHakeem Adebiyi Economics
Episodes
  • #195 | The 1 Thing You Need to Do To Transform Your Underperforming Medical Device Distributors To Ensure Exporting Success ( For Clinicians)

    #195 | The 1 Thing You Need to Do To Transform Your Underperforming Medical Device Distributors To Ensure Exporting Success ( For Clinicians)
    May 14 2026

    Are you frustrated with stagnant growth despite having an experienced distributor?

    This episode uncovers the common misconceptions surrounding long-term distributor relationships and highlights how reliance on these partnerships can lead to hidden underperformance. You'll learn why it's essential to reassess your distribution strategy for optimal success.

    By listening, you'll discover:

    • The key criteria for selecting effective distributors in your market
    • How to evaluate if your current distributor is truly the right fit
    • Actionable steps to boost underperformance and increase market growth

    Tune in to transform your medical device strategy and unlock growth potential.

    Book a 30min Healthcare Export Accelerator discovery call

    Message me via DM on Linkedin

    This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
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    9 mins
  • #194 | Why Most Clinicians Struggle to Retain Customers in Medical Device Exporting, And How To Create Trust Through Real Partnerships

    #194 | Why Most Clinicians Struggle to Retain Customers in Medical Device Exporting, And How To Create Trust Through Real Partnerships
    May 12 2026

    Are you struggling to grow your medical device business while juggling the pressures of visibility and adoption?

    In this episode, we challenge common assumptions about growth strategies in healthcare. Many companies mistakenly believe that chasing patients through marketing is the fastest path to success, but this often leads to stalled growth and missed opportunities.

    By listening, you'll:

    • Understand why meaningful partnerships outperform visibility in driving adoption
    • Learn how to assess the true value of your offering and its impact on customer retention
    • Discover strategies to recalibrate your growth approach for sustainable success

    Tune in now to uncover the secrets to building a thriving healthcare business by prioritizing value over noise.

    Book a 30min Healthcare Export Accelerator discovery call

    Message me via DM on Linkedin

    This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
    Show More Show Less
    5 mins
  • #193 | Why Focusing Solely On Revenue In Your Exporting Markets Can Lead To Bad Medicine, And What Clinicians Should Prioritize Instead

    #193 | Why Focusing Solely On Revenue In Your Exporting Markets Can Lead To Bad Medicine, And What Clinicians Should Prioritize Instead
    May 7 2026

    Are you losing out on revenue simply because you undervalue convenience in healthcare?

    In this episode, we challenge common assumptions about patient convenience and its impact on medical device adoption. You'll learn how prioritizing ease of use can bridge care gaps and boost revenue.

    By listening, you'll:

    • Understand the real impact of patient convenience on compliance rates
    • Learn how to improve your go to market strategy with actionable insights
    • Discover why good medicine is essential for good business

    Tune in now to transform your approach and enhance the adoption of your medical device!

    Book a 30min Healthcare Export Accelerator discovery call

    Message me via DM on Linkedin

    This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
    Show More Show Less
    31 mins
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