Coach Joe "Big House" Kenn’s Blueprint for Stronger Training After 40
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We sit down with veteran NFL and college strength coach Joe "Big House" Kenn to talk about what actually keeps athletes strong as they age and why the basics beat the flashy tools. We dig into Block Zero, the Tier System, and the mindset shift that helps masters athletes train hard without chasing who they used to be.
• Joe Ken’s coaching background across college football and the NFL
• why mobility, stability, and simple positions come before heavy loading
• Block Zero as an on-ramp for athletes who are not ready to lift hard
• masters athletes as “100% of who you are today” rather than a comparison to past PRs
• preactivity preparation with bands, activation, and readiness work as non-negotiable
• how language changes effort: preparation progression sets instead of warm-up sets
• the Tier System as exercise choice and order, not a single periodization style
• adapting training to time available and injury history
• strongman, armlifting, grip strength, and staying in the game without catastrophic risk
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