Today's the last episode of CCME for a while as we go on hiatus so I can work on some other projects in my business!

BUT! I plan to be back :)

I'd love for you to stay in touch, and the best way to do that is via my email list.

Do that by grabbing my Backstage Brilliance Marketing Toolkit—normally $27—for $0!

This toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself center stage.

🎁 Grab your toolkit at www.jenliddy.com/backstage and use code CCME at checkout.

When you're on my email list, you’ll get invited to live messaging calls where I’ll personally help you refine your content.

NOW! On to today's show:

When you’re an expert, what do you do when your messaging falls flat?

Beth Nydick, a sought-after media strategist and authority in visibility marketing, realized something big this year:

Despite her decades of experience, her offer and messaging weren’t landing the way she’d hoped.

Instead of clinging to what felt comfortable, she

1. Leaned into the discomfort

2. Took feedback to heart

3. Made transformative changes that not only improved her results but also aligned her business with her clients’ true needs.

Join Beth and me for this open convo about the hard (but necessary) shifts she made in her messaging and her program to make her work connect with her exact-right audience!

In this episode, you’ll learn:

-How Beth shifted her focus: From “aspirational fame” to practical strategies that empower her audience to see real results.

-The role of feedback in growth: Why hearing hard truths is critical for refining your messaging and programs.

-The power of alignment: How Beth rebuilt her program into an approachable, actionable system that resonates deeply with her audience.

Beth’s story is a must-listen for any expert who’s struggled with connecting their expertise to their audience in a way that converts.

Tune in to hear what Beth did - and how you can do the same to ensure your messaging is clear, authentic, and ATTRACT-ive.

This episode is packed with actionable insights you don’t want to miss. Listen now!

Find Beth at www.bethnydick.com

Or on Instagram here: https://www.instagram.com/bethnydick

Grab her fantastic resource: The Top 3 Mistakes Podcasts Guests Make Every Time

https://bethnydick.myflodesk.com/db60k2198d

Okay, I'm signing off for now.

You can email me at hello@jenliddy.com

Thank you, as always, for listening to Content Creation Made Easy!

I'll talk to you in our next episode after my hiatus…and would love to have you on my email list so you can be the first to know :)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feeling burned out by “me-centric” marketing? You’re not alone.

Many service providers want to grow their business without feeling like they’re constantly on display, waving jazz hands in front of an audience 24/7.

That’s why Audience-Centric Marketing is such a game changer—it allows you to build trust and connection while centering your content on your audience, not on you.

In today’s episode, I’m diving into one powerful Audience-Centric Marketing strategy: The Phases of Awareness.

This approach helps you create content that resonates deeply with your audience, no matter where they are in their journey…

Whether they don’t even know they've got a problem yet to those ready to take action.

Here’s what you’ll walk away with after listening to this episode of Content Creation Made Easy:

1️⃣ A practical way to stop feeling like you’re constantly selling while still growing trust with your audience.

2️⃣ Clarity on how to meet your audience where they are, so your content never falls flat.

3️⃣ An easy, repeatable method for crafting sustainable messaging that works across all levels of awareness.

Plus, I’m giving you my Backstage Brilliance Marketing Toolkit—normally $27—for $0!

The Toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself center stage.

🎁 Grab your toolkit at www.jenliddy.com/backstage and use code CCME at checkout.

When you're on my email list, you’ll get invited to live messaging calls where I’ll personally help you refine your content.

Create feel-good, sustainable marketing that works with this episode.

**Will you take a moment to rate/review this show so we can impact and reach many more people with its content? Thank you in advance. xo, Jen

Learn more about your ad choices. Visit megaphone.fm/adchoices

We're talking about a topic today that miiiiiight seem a little…

Um. Unsexy? Boring?

But stay with me, friend, because I promise you…

We're talking about the unsung superhero of the content marketing world!

It's the thing MOST of us are not thinking about when we create content, write our newsletters, and post that blog:

HOW EDITING IS REALLY A SEXY BEAST.

Okay, maybe not a sexy BEAST.

But it's a vital part of keeping your readers from losing interest and ignoring you.

Pssst - This is not Mrs. Fussypants talkin' grammar or typos.

We're talking about that moment where we write a thing…

And it gets messy. Saggy. Wander-y.

Then we don't know how to get back to our original point.

**That's when we lose readers.

Do that over & over again and your readers stop trusting you.

Stop reading you. Stop engaging with you.

That's why you need to meet today's smarty pants, Gillian Hill.

Gill's the go-to copywriter & editor for professional writers.

She has bowled me over manymanymany times with her deep understanding & explanations of writing and editing.

Listen and learn from Gillian, who will keep you from leaving your readers hanging or losing them halfway through your content pieces.

Here's what she demystifies for us: (no red pen in sight)

1. How editing keeps your audience HOOKED.

It's not about catching mistakes. It's about creating a clear, engaging journey that makes readers nod along.

2. Her Hub-and-Spoke model: a practical framework to keep your messaging on point.

3. The writer's Pit of Despair: even professional writers spiral into self doubt. We talk about how to stay out of it.

4. AI for the assist: spar with your favorite robot to help polish your drafts.

Are you a seasoned writer or just someone tryna cross “write my dang newsletter” off your list?

Doesn't matter! This episode will improve & ease-ify your content creation.

Links:

Grab Gill’s free Hub-and-Spoke Editing Guide (no opt-in required!)

https://pages.gillhillwritingservices.com/hubandspoke

Follow Gill on Instagram for hilarious editing fails and English gone wrong

https://www.instagram.com/gillhilledits/

Join Gill’s newsletter for deep dives into copywriting and editing for word nerds.

www.gillhillwritingservices.com

www.linkedin.com/in/gillhillwritingservices

Learn more about your ad choices. Visit megaphone.fm/adchoices