Lee LeFever started Common Craft back in 2003 with a simple idea: technology only spreads as far as people can understand it. His "In Plain English" videos broke down everything from RSS to Twitter using paper cutouts, hand-drawn art, and a whiteboard that lived on the floor of his house. Millions of people watched. Educators licensed them. A whole genre of explainer videos grew up around what Lee was doing.

In this episode, Jake and Lee go back about 20 years to talk about how it all started, why simple beat slick, and what it taught Lee about explanation as a real skill people can learn.

Find out more about Lee at https://commoncraft.com

Find out more about Jake and the Customer Conversation Compass at: https://jakemckee.com/

In this episode, Jake tells the story of the night a whiskey cart rolled into his private dining room at Eleven Madison Park. The staff caught a throwaway joke he made and acted on it. That single moment captures everything Conversation Tuning is about.

This is pillar three of the Customer Conversation Compass. It's the skill of asking questions that actually get you the truth instead of the answer your customer thinks you want to hear.

Jake walks through the three biggest traps that wreck customer conversations, plus a quick pre-flight check you can run on your questions before any customer call.

For more information on the Conversation Compass, visit https://jakemckee.com

Most people think a conversation starts when someone opens their mouth. It doesn't. It starts long before that, when the other person trusts you enough to say something real.

Larry Glickman is the founder of JCAT Partners, where he trains law enforcement and private security professionals to work more effectively with the Jewish community. His program isn't a checklist. It's a foundation. Before anyone can have a quality conversation, they need to understand the language, rituals, and cultural context of the people they're working with. Without that, what you get isn't a real conversation. You get surface-level compliance and a lot of missed signals.

In this episode, Larry and Jake dig into what it takes to build the conditions for honest conversation, and why product teams skip this step more than they realize.

More information at: https://compass.jakemckee.com