Jennifer Thacker on How Events Can Grow Your Business

If you've ever thought about hosting an event for your business but didn't know where to start, this episode is for you.

Stephanie sits down with Jennifer Thacker, founder of R3 Events, to talk about what separates a forgettable event from one people can't stop talking about. Jen shares how she got her start as an underdog on a 2,000-person production, why the guest experience starts long before anyone walks through the door, and the exact questions to ask before you plan a single thing.

They also get into why your marketing and event planning need to be in sync from day one, how to create moments people actually want to share (not just wings on a wall), and why live content from your event might be your best tool for selling out the next one.

Plus, Jen teases a brand new mystery outdoor event coming to Calgary this August. You're going to want to hear this one.

In this episode:

• When and why to hire an event planner
• How to plan your first event from scratch
• Turning clients into your best marketers through experience
• Why post-event marketing matters just as much as the event itself
• The power of cohesive event and marketing strategy

Connect with Jen:

Website: r3events.ca | Instagram: @r3events