Croman Next Gen Takes On NYC Rent Stabilized | Real Estate News
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Croman Next Gen Takes On NYC Rent Stabilized | Real Estate News
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The Croman dynasty is reinventing itself in Manhattan real estate — this time, it’s Jake and Adam Croman, the next-gen heirs, quietly building a portfolio of smaller, rent-stabilized apartment buildings, a risky play in today’s market. While their father Steve built his fortune on pre-deregulation deals, the brothers are betting on a new era, pairing properties with storefronts and partnering with high-profile names like Jeremy Tahari and Mo Bamba. They’re also carefully carving out a clean brand identity, distancing themselves from their father’s legal baggage — including prison time and tenant abuse allegations — even as they still use their father’s old firm for administrative convenience. Their bold, tenant-friendly strategy may not erase the family’s controversial legacy, but it’s a clear signal they’re building a business for the future of NYC real estate.
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