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DO GOOD X Podcast

DO GOOD X Podcast

By: Kimberly Daniel & Stephen Lewis
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 Welcome to the DO GOOD X Podcast – where purpose meets business, and the journey is just as important as the destination. Hosted by advocates for impactful entrepreneurship, Kimberly Daniel and Stephen Lewis, this podcast creates a space for Black and Brown folk, especially Black women, navigating the intricate path of purposeful business. In this sanctuary, the hosts understand the challenges of entrepreneurship, and their mission is to help listeners transform doubt into confidence, fostering the growth of their dreams without sacrificing well-being. Embark on a transformative journey, discovering inspiration to fuel your passion for business. Shared experiences and stories act as beacons, nurturing you for the entrepreneurial road ahead. Navigate the challenges of being an under-resourced entrepreneur with practical strategies and resources in the Tools & Tips segment. Overcome obstacles and thrive in the purpose-driven business world. In the Mentorship segment, hear from seasoned guides who have successfully built businesses with a focus on social impact. Gain insights not only from the guests but also from hosts who intimately understand the unique journey of overlooked entrepreneurs. This podcast is more than a productivity machine; it's about slowing down to go further. Each episode invites listeners to exhale, reconnect with inner wisdom, and rediscover the power of community. Embrace the impact your business can make without compromising well-being. Leave feeling lighter, shedding stress, embracing self-compassion, and finding joy in the entrepreneurial journey. Gain actionable insights, learn from diverse perspectives, and expand your knowledge with tools for success, guided by hosts Kimberly and Stephen. Feel empowered, recognizing yourself as your greatest asset. Build confidence to develop and grow a viable, impactful business aligned with the needs of the community. About the Hosts Kimberly R. Daniel catalyzes entrepreneurs and organizations to do good. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive Change. Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies. With over 15 years of experience developing and leading communications efforts, it is her commitment to produce effective processes and create authentic, “sticky” brands that are community-centered. In any aspect of her work, she is deeply passionate about purpose, meaning, and the common good. Linkedin:https://www.linkedin.com/in/kimberly-r-daniel/ ( https://www.linkedin.com/in/kimberly-r-daniel/) Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and creator and co-founder of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive change. He is an organizational change strategist and a leadership development specialist, focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work on purpose. Stephen is the co-author of Another Way: Living and Leading Change on Purpose (2020) and A Way Out of No Way: An Approach to Christian Innovation (2021). Linkedin: https://www.linkedin.com/in/stephen-lewis-8b1b941/ (https://www.linkedin.com/in/stephen-lewis-8b1b941/)© 2025 DO GOOD X Podcast Economics Leadership Management & Leadership
Episodes
  • Jermail Shelton: How to Build a Sustainable Business that Stands the Test of Time

    Jermail Shelton: How to Build a Sustainable Business that Stands the Test of Time
    Mar 31 2026
    Sustainable business growth is at the heart of Jermail Shelton's nearly two-decade journey with Just Add Honey Tea in Atlanta. Co-owner Jermail joins hosts Kimberly Daniel and Stephen Lewis on the DO GOOD X podcast to share how entrepreneurship, resilience, and a willingness to pivot have kept their business thriving. From surviving COVID by moving business operations online to scaling tea-blending classes to over 100 virtual attendees, Jermail's story is one of bold strategy and servant leadership. He also explores the power of mentorship and how open communication and community connection fuel both personal well-being and lasting success.What You Will Learn in this Episode:✅ How sustainable business growth is achieved through a willingness to pivot quickly and fearlessly, even during a crisis like COVID.✅ Why servant leadership and community building are not just values but practical business tools that attract loyal customers, corporate clients, and long-term opportunities for small business owners.✅ How mentorship rooted in honest communication and shared experience can help entrepreneurs break through isolation, overcome self-doubt, and build the resilience needed for lasting success.Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.TIMESTAMPS: 00:00 Introduction to Jermail Shelton, co-owner of Just Add Honey Tea, a thriving small business in Atlanta04:22 Jermail shares the ingredients behind nearly 20 years of sustainable business growth06:15 How a bold business pivot during COVID transformed in person tea blending classes into an online business09:49 Stephen and Jermail discuss the key ingredients of a successful mentorship relationship13:51 Jermail reflects on servant leadership, faith, grit and what truly drives his purpose in entrepreneurshipKEY TAKEAWAYS: 💎 Business resilience is built by embracing change rather than resisting it. Jermail Shelton's ability to pivot Just Add Honey Tea during COVID, from a storefront-only model to a thriving online business with nationwide reach, proves that agility is one of the greatest assets a small business owner can have.💎 Servant leadership is not a soft skill but a growth strategy. Jermail's commitment to serving his customers, his community, and his mentees has directly fueled corporate partnerships, brand loyalty, and long-term sustainable business growth that spans nearly two decades.💎 The balance of faith and hard work is non-negotiable. Jermail believes that purpose-driven business success comes not from one or the other, but from the discipline to pray, plan, and then put in the work that most people are unwilling to do.ABOUT THE GUEST: Jermail is co-owner of Just Add Honey Tea Company, based in Atlanta, GA, along with his wife, Brandi. With a retail tea shop, online operations, and a wholesale division, Jermail oversees the company's off-site events and the wholesale department. His approach to life has always been to find ways to serve family, friends, and customers, building relationships one conversation at a time. With his deep love for people and community, he lives by the term Ubuntu, which means “I am because we are.” He has a strong desire to empower people to believe in their wildest dreams and goals, even as they stand up to their internal fears and self-doubts.Jermail Shelton - LinkedInRESOURCES MENTIONED: DO GOOD X - WebsiteDO GOOD X Start Up AcceleratorDO GOOD X - LinkedInConnect with Hosts:Kimberly Daniel LinkedInStephen Lewis LinkedIn
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    20 mins
  • AI, Supply Chains, and Scaling with Charles Rodriguez

    AI, Supply Chains, and Scaling with Charles Rodriguez
    Mar 24 2026
    Most entrepreneurs focus on sales and customers while their supply chain management quietly creates chaos behind the scenes. On DO GOOD X, army veteran and founder Charles Masters Rodriguez reveals how operational efficiency, AI in supply chain, and standard operating procedures can transform a struggling business into a scalable powerhouse. Whether you are a solo founder or leading a growing team, Charles delivers actionable insight on cash flow management, supplier diversification, and why lean processes are the future of entrepreneurship.What You Will Learn in this Episode:✅ The three pillars of supply chain management every entrepreneur must understand: supply chain visibility, measurability, and supply chain reliability, and how to use them to diagnose weaknesses before they damage your business.✅ How AI in supply chain operations can automate up to 80% of manual procurement workflows, freeing founders to focus on growth while keeping a human in the loop for critical decisions.✅ Why building standard operating procedures early is essential for bootstrapped businesses to scale without chaos, and how lean processes reduce waste and protect cash flow management.Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.TIMESTAMPS: 00:00 Charles shares his journey from his military service to founding a bootstrapped seven-figure wholesale distribution company. 06:55 Charles defines supply chain management and breaks down the three pillars: visibility, measurability, and reliability11:56 Discussion on how AI in supply chain can automate procurement workflows and the importance of operational efficiency18:53 Charles reflects on lessons learned as a solo founder and why hiring earlier protects your business's scaling momentum25:27 Resource roundup: diagnostic questions for supply chain visibility and how to measure unit economics for profitability33:42 Charles recommends several books and advice for veteran entrepreneurs entering entrepreneurship37:08 Off the cuff segment: Charles shares the habits, leadership lessons, and faith that shaped his entrepreneurial journeyKEY TAKEAWAYS: 💎 Supply chain visibility is the foundation of a healthy business. If you cannot see and track your systems, you cannot measure or improve them, and your ability to scale will always be limited by what you cannot control.💎 AI in supply chain is a force multiplier for small businesses, but technology is only as powerful as the workflows underneath it. Build and document your processes first before introducing any automation tools or software solutions.💎 Unit economics and knowing your numbers are not optional for founders. Understanding the true cost of every product or service you deliver is what separates profitable, scalable businesses from ones that generate revenue but never build real wealth.ABOUT THE GUEST: Charles Masters Rodriguez is a bilingual army veteran and entrepreneur born in San Juan, Puerto Rico. A West Point graduate, he served as a Captain and Engineer Dive Officer at Joint Base Pearl Harbor, leading underwater recovery missions, including the repatriation of a Navy pilot missing since the Vietnam War.After the military, he bootstrapped MK3 Industries, a B2B wholesale distribution company serving clients such as General Motors, Penske, and Rivian, and scaled it to seven figures in revenue. These experiences led him to found Supply Veins, a venture backed, AI-powered supply chain technology company pioneering the first Unified Supplier Communication System (USCS). Supply Veins helps purchasing teams streamline procurement, centralize vendor communications, and digitize B2B transaction data in order to build the next generation of supply chain intelligence across air, land, and sea. Named Young Entrepreneur of the Year by the FIU Small Business Development Center, Charles is also a dedicated veteran mentor, marathon runner, and lifelong student of quantum theory.RESOURCES MENTIONED: DO GOOD X - WebsiteDO GOOD X Start Up AcceleratorDO GOOD X - LinkedInConnect with Hosts:Kimberly Daniel LinkedInStephen Lewis LinkedInQUOTES: "I define supply chain as your interconnected system of individuals, organizations, systems, technology that help you deliver the best product or service." Charles Masters Rodriguez"I'm one of those types of people who look at AI as a force multiplier. With AI, small businesses will actually be able to be much more competitive from the beginning." Charles Masters RodriguezSEO KEYWORDS: DO GOOD X, Kimberly Daniel, Stephen Lewis, Entrepreneurs, Purpose-Driven Business, Supply Chain Visibility, Procurement Workflows, Entrepreneur Operations, Small Business Systems, Standard Operating Procedures, AI In Supply Chain, Inventory Management, Purchase Orders, Enterprise Resource Planning, Cash Flow Management, Unit Economics, Supply Chain Reliability
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    45 mins
  • Ep. 96 How Leah Hernandez Is Diversifying the Publishing Industry

    Ep. 96 How Leah Hernandez Is Diversifying the Publishing Industry
    Mar 17 2026
    Leah Hernandez had a goal to to amplify diverse voices in an industry that has long excluded them. So, she built Muse Inc. In this episode of DO GOOD X, hosts Kimberly Daniel and Stephen Lewis revisit their Season One conversation with Leah, founder and CEO of Muse Inc., a global independent publishing company with over 40 books in print. Leah shares her journey from writing her first book as a college sophomore at Clark Atlanta University to leading a company that is reshaping representation in books. She reflects on navigating the transition from a nonprofit to a for-profit model and offers candid insight into sustainable business decisions that have kept her company growing and aligned with her “why”.What You Will Learn in this Episode:✅ How diverse publishing entrepreneur Leah Hernandez launched Muse Inc. as a college student and grew it into an award-winning independent publishing company with over 40 titles amplifying diverse voices in fiction and non-fiction.✅ Why Leah transitioned from a nonprofit to a for-profit business model, including the structural limitations she encountered with grant funding and how that shift unlocked a more sustainable business path for her authors and company.✅ How college students, especially HBCU entrepreneurs and students of color, can leverage campus resources, pitch competitions, and organizations like Black Girl Ventures to launch a purpose-driven business right now.Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.TIMESTAMPS: 00:00 Introduction to the story behind Muse Inc. and diverse publishing leader Leah Hernandez03:53 Leah shares what sparked her passion for diverse voices and how she launched her first book as a college sophomore at Clark Atlanta06:34 The pivot from nonprofit to for-profit: challenges with grant funding and why structure matters for a sustainable business.10:12 Leah's three-part framework for deciding between a nonprofit and a for-profit business model for purpose-driven entrepreneurs12:40 Discussion of resources for breaking into diverse publishing and Legacy Unbound for paid internshipsKEY TAKEAWAYS: 💎 Representation in publishing is not just a creative issue; it is a structural one. Leah Hernandez built Muse Inc. because the people missing from books are also missing from the boardrooms, trade shows, and ownership tables of the publishing industry.💎 Transitioning from a nonprofit to a for-profit model is not a compromise of mission. It can be the most strategic move an impact entrepreneur makes, unlocking the ability to scale, generate returns, and build lasting ownership for underserved communities.💎 Financial literacy and diverse storytelling are not separate conversations. From her earliest work teaching money management on Atlanta's west side to publishing books that kids can sell, Leah has always seen economic access and narrative access as deeply connected.ABOUT THE GUEST: Leah's journey began with a degree in Business Administration with a Marketing concentration from Clark Atlanta University, providing her with the foundation for her entrepreneurial pursuits. Her leadership and contributions to the industry were recognized in 2021 when she was named one of Publisher's Weekly "Star Watch Nominees."Beyond her role at Muse Inc., Leah actively engages in initiatives to foster diversity and inclusion in the publishing world. She sits on the boards of Pubwest, an association of small- to mid-sized publishers, and Portland State University's Master's Publishing Program to create more opportunities for people of color in the field. Under Leah's guidance, Muse Inc. has published over 40 books across all its imprints, amplifying the voices of marginalized communities and expanding the literary landscape.Additionally, Muse Inc. proudly distributes works from two black-owned publishers, Through Us Books and POPOUT zine, furthering its commitment to supporting underrepresented voices in the industry. With a steadfast dedication to impacting the lives of others by providing a platform for storytelling, Leah continues to drive Muse Inc. towards its mission of inclusivity and empowerment in publishing.Leah Hernandez - LinkedInMuse, Inc. - WebsiteRESOURCES MENTIONED: DO GOOD X - WebsiteDO GOOD X Start Up AcceleratorDO GOOD X - LinkedInConnect with Hosts:Kimberly Daniel LinkedInStephen Lewis LinkedInDO GOOD X, Kimberly Daniel, Stephen Lewis, Entrepreneurs, Purpose-Driven Business, Diverse Publishing, Independent Publishing, Diverse Voices, Young Authors, Black-Owned Business, Purpose-Driven Entrepreneurship, Nonprofit To For-Profit, Children's Literature, Financial Literacy, Underrepresented Entrepreneurs, College Entrepreneur, Publishing Industry, Representation In Books, Impact Business, Social Enterprise, Book Publishing Business, HBCU Entrepreneurs, For-Profit Vs Nonprofit, Sustainable Business Model, Amplifying Diverse Voices, ...
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    19 mins
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