Daft’s Vendor Paid Advertising Journey: With Adam Ferguson, CCO of Daft.ie
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Daft’s Vendor Paid Advertising Journey: With Adam Ferguson, CCO of Daft.ie
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Summary
Ed is joined by Daft.ie's CCO, Adam Ferguson to talk about the challenges in the Irish housing market, the introduction of vendor paid advertising, the rollout and adoption challenges, the relationship with agents, subscription costs, competitor reaction, international adoption, AI search, bidding system, market conditions, and the impact on affordability and market dynamics.Chapters00:00 Introduction and Sponsorship06:11 Vendor Paid Advertising Model16:11 Relationship with Agents22:56 Competitor Reaction and International Adoption29:16 Market Conditions and Innovations37:15 Offers by Daft and Market Adoption
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