Dan's asked about the most gobsmacking experiences in fitness
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Dan's asked about the most gobsmacking experiences in fitness
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For today's episode, you'll actually hear an episode of the Fitness Education Online podcast where Dan was interviewed to talk about all things customer experience in the fitness industry.
In this episode he introduces Gobsmack Consulting, a practical framework for turning ordinary client touchpoints into experiences people actually talk about.
Most fitness professionals are delivering a good service, but good service is just the cost of entry. Dan walks through how to map every client touchpoint, identify the pits and the forgettable middle, and redesign them into moments that create a genuine emotional response.
The big takeaway: in an AI-driven world where everything is being scaled and commodified, the most powerful thing you can do is the opposite. Do the unscalable.
Download the free 75-page customer experience framework for FEO listeners: https://gobsmack.com.au/feo/
If the content strikes a chord with you and you see customer experience as the future of your fitness business, drop Dan an email at dan@gobsmack.com.au. He'll send you details on upcoming events he's running to help you move your business into the experience economy.