New Jersey’s film and television industry is undergoing a major transformation, fueled by expanded tax incentives, growing studio infrastructure and a renewed effort to make the state a long-term home for productions of all sizes.

Few people have witnessed that evolution more closely than David Schoner, senior advisor to the New Jersey Motion Picture and Television Commission. Having spent decades helping productions navigate the state’s resources, Schoner has seen New Jersey transform from a filming location into a rapidly expanding production hub.

On the first episode of Garden State Greenlight, Schoner discusses the factors behind the state’s growth, from its diverse locations and skilled workforce to its concierge-style approach to supporting productions. The conversation also explores the impact of major studio investments, including Netflix, Lionsgate and 1888 Studios, and what their arrival means for the future of the industry.

Beyond large-scale productions, Schoner emphasizes the importance of supporting independent filmmakers, local businesses and the next generation of film workers. The episode examines the resources available to New Jersey creatives, including workforce development programs and the state’s NJ 411 production directory.

Drawing from his own experience as a filmmaker and producer, Schoner also reflects on the importance of relationships, finding a creative voice and building a sustainable career in the entertainment industry.

As New Jersey continues to expand its film footprint, Schoner believes the state’s greatest strength is its ability to support everyone from major studios to first-time filmmakers — helping creators build careers close to home.