Contracting, freelancing, and running your own service business are on the rise, and are expected to grow. What are some of the basics you should know when shifting into this type of work?

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Woo hoo, episode #300! Meet the Phoenix Flight Collective (PFC), my new three-level program that's part mastermind group, part cohort, and part private coaching to help you at every stage of creating a small biz, startup, or consultancy/agency.

All levels are now open to the public! Join or apply!

https://dcx.to/pfc

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I first talked about Behavior Triggers in 2019, but they were difficult or expensive to build. Now with LLMs and AI, I think they will be easier and cheaper. Let's think about some ways they could help companies convert and retain customers.

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I'll introduce you to my Claude Skills, which are available for purchase at https://deltacx.academy Currently, I have one published, so... let's learn more about what it can do!

Full web page on the skill here: https://atomicpmf.com/claude-research-skill

Research to Possible Solutions (released in early April 2026) covers research analysis, synthesis, user segmentation, problem statements, root causes, strategies, and exploring possible solutions.

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Thinking about starting a new business or startup? Maybe it's a cafe, wellness, personal services, or items for sale. We'll talk about how to create a budgeting spreadsheet for what you spend as well as estimating how much you'll need to make.

🔗 Community, books, articles, videos, and other links and resources at dcx.to

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We're rejected from job applications so often and we don't even know why. Sometimes they claim we just don't fit. In reality, we fit the job description... but maybe the work and workplace don't match the job description.

We'll start with my article https://medium.com/r-before-d/im-a-culture-fit-if-743eccd74983, and discuss from there!

You can now buy my new book in most formats. https://AtomicPMF.com That pages also links to my course on product-market fit and using AI thoughtfully in research!

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Lots to cover today in the worlds of #AI #layoffs #startups and more! We're examining how the first wave of the AI bubble bursting (according to me) will affect companies trying to build AI into their products. Learn about what I'm calling the AI Squeeze.

Then we'll look at my new economic theory that I'm calling The Levitt Loop. It's actually two loops. One starts with layoffs and causes more layoffs. The other forces consumers to shop more by quality, which should force companies to improve quality and compete based on it... but will it?

"The First Wave of the AI Bubble Bursting: My Predictions" https://medium.com/r-before-d/the-first-wave-of-the-ai-bubble-bursting-my-predictions-a414259ed13d

"The Levitt Loop: AI, Consumerism, and Quality" https://medium.com/r-before-d/the-levitt-loop-ai-consumerism-and-quality-814e8f374570

You can now buy my new book in most formats. https://AtomicPMF.com That pages also links to my course on product-market fit and using AI thoughtfully in research!

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This was one of our weekly Ask Me Anything sessions. It started with such an interesting and important set of questions from someone who wrote in anonymously. During the session, they added more context (anonymously).

I figured many people might hear themselves in these questions, so I wanted to share it to the podcast platforms.

Initial question: I regret moving into UX and now I don't know what to do. On one hand, I'm glad I found a field that resonates with me and aligns with what I'm good at. On the other hand, I'm not happy about the people I've encountered in the larger community and how companies set people against each other. I'm sort of relieved that the industry as it exists now will collapse in on itself, but I'm also attached to it and not sure how to move out of it — how can I reframe my story so this makes sense and I can move forward with my life? I'm embarrassed by how UX has been treated. I find solace in the fact that AI will eat most people's jobs and they will have to justify their existence the same way UX people have. I'm angry, frustrated, and annoyed. I'm finding it hard to stay positive and I'm tired of rebranding.

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All episodes are marked "explicit" since sometimes we use swear words.