Demos, Merchandising, and Sampling: Rowdy CEO Kellie Lee on Effective Launch Strategies for Food Brands.
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Demos, Merchandising, and Sampling: Rowdy CEO Kellie Lee on Effective Launch Strategies for Food Brands.
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Summary
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
On this episode of the Bricks & Clicks Podcast, we sit down with Kellie Lee, creator and CEO of Rowdy, a nutrition company specializing in prebiotic and probiotic products. In this insightful conversation, Kellie shares valuable insights into sales and marketing strategies, including offering sample pouches and blending demonstrations to increase product sales.
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