Most ecommerce businesses think they’re ready to scale...

In this BONUS episode from our Live Podcast Event:

'Preparing For a New Wave of Ecommerce Growth'

Steve Webster, Former Ecommerce Director from Barbour, unpacks how growth often exposes the operational cracks already sitting underneath the business.

We discuss why so many businesses obsess over ROAS and top-line performance while ignoring the boring “unsexy stuff” that actually sustains long-term growth.

Steve also shares lessons from working with heritage retail brands like Barbour, including how operational discipline, customer service intelligence and leadership alignment can completely reshape scalability.

If you're in Ecommerce and want to scale sustainably, this one's worth your time!

#ecommerce #growth #podcast #marketingpodcast

In this BONUS audio-only episode from our Live Podcast event, Ellie sits down with industry experts to unpack how ecommerce brands should really be approaching performance marketing in 2026.
Topics include:
00:00 – Is AI actually working for ecommerce?
04:25 – How marketing teams are using AI internally
09:14 – Why attribution has become harder than ever
14:08 – Are brands wasting money on paid media?
18:32 – Why creative testing matters more than ROAS
22:10 – The rise of LLMs & AI search
27:18 – Why content teams are growing rapidly
31:45 – What good performance marketing looks like now
36:20 – CAC vs ROAS vs Lifetime Value
41:10 – Why brand & performance teams need to work together
This episode covers:
→ AI in ecommerce
→ Performance marketing strategy
→ Creative testing
→ LLMs & AI search
→ Attribution & GA4
→ Paid social & paid search
→ CAC, LTV & ROAS
→ Content-led growthUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

What does it actually take to build a marketplace from scratch?

In this episode, we’re joined by Harriet Noy, Founder of Hazaar, a student marketplace connecting brands with Gen Z audiences to sell excess stock through exclusive drops.

From early-stage struggles with supply to a full pivot into a B2B model, Harriet shares how staying scrappy and not perfect helped unlock growth.

We cover:
The pivot that changed everything
Scrappy marketing tactics that actually worked
How to onboard brands without heavy integrations
Building a team the right way
Why too much advice can slow you down
Timestamps:
00:00 – Intro
02:10 – The idea behind Hazaar
06:45 – Early challenges & proving the model
12:30 – The pivot to B2B
18:20 – Scrappy marketing tactics
25:10 – Working with brands & onboarding
31:40 – Hiring & building a team
38:00 – Mentorship & decision-making
44:20 – Lessons & what they’d do differently