• You’re Losing Candidates and Customers with Daniel Birkholm
    May 20 2026
    In this live episode, you’ll learn why most companies are overlooking the biggest risk in their hiring process: candidate experience. Daniel Birkholm shares how focusing only on hired candidates ignores the majority of people interacting with your brand and why that can hurt both hiring outcomes and business performance. This is a practical look at how to measure candidate experience, improve hiring quality, and build a more sustainable recruiting strategy. Key Takeaways: Most companies reject 95% of candidates and ignore their experience Poor candidate experience can damage your brand and revenue Happy candidates are more likely to become customers Negative experiences spread faster than positive ones Candidate experience impacts quality of hire Feedback loops are critical to improving hiring Many teams focus too much on efficiency over experience Data-driven hiring leads to better outcomes Candidates can still have a good experience even if rejected Measuring experience helps create more sustainable hiring Keywords: candidate experience, hiring metrics, candidate NPS, recruitment feedback, employer brand impact, hiring strategy data, talent acquisition metrics, candidate journey, recruitment analytics, hiring experience improvement Follow Daniel at https://www.linkedin.com/in/danielbirkholm/ Sponsored by @shakerrecruitmentmarketing
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    9 mins
  • It’s Not Losing People, It’s Enhancing Them with Rosie Parra
    May 13 2026
    In this live episode, you’ll learn how AI is already reshaping HR and why companies need to act now to keep up. Rosie Parra shares how her team is approaching AI with a focus on education, guardrails, and protecting the human side of work. This is a practical look at what leaders should be thinking about as AI adoption accelerates and expectations shift. Key Takeaways: AI is already here, not something coming in the future Companies that delay AI adoption risk falling behind AI should enhance employees, not replace them Education is critical to help teams use AI effectively Guardrails are necessary to protect sensitive data AI adoption requires both internal and external learning HR teams must balance speed with responsibility Employee experience and retention still matter most Engagement and tenure remain key HR priorities Leaders need to proactively prepare for AI regulations Keywords: AI in HR, AI adoption workplace, HR technology strategy, AI and employee experience, HR leadership AI, AI data privacy HR, workforce engagement metrics, HR innovation strategy, future of work AI, HR digital transformation Follow Rosie at https://www.linkedin.com/in/rosie-parra-295aa831/ Sponsored by @shakerrecruitmentmarketing Learn more www.shaker.com
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    10 mins
  • AI Won’t Fix What You Can’t See with Tom McCarty
    May 13 2026
    In this live episode, you’ll learn why AI won’t fix your organization if you don’t understand it first. Tom McCarty shares how most companies struggle with fragmented, outdated data and why visibility into your organization is the foundation for better decisions. This is a practical look at how to prepare for AI, avoid costly mistakes, and refocus HR on higher-impact work. Key Takeaways: You need a clear view of your organization before using AI Most companies rely on outdated, static data snapshots Workforce planning requires real-time, accurate data AI should remove administrative work, not replace people Skills-based thinking is critical for the future of work Not every part of a role can or should be automated Missing small parts of a role can create major issues HR should focus more on strategy, not spreadsheets AI can help HR return to people-focused work HR must lead change management in AI transformation Keywords: workforce planning, HR data visibility, AI in HR, organizational design, HR analytics strategy, skills based workforce, HR transformation AI, people analytics, future of work HR, HR decision making Follow Tom at https://www.linkedin.com/in/tom-mccarty-9709426/ Sponsored by @shakerrecruitmentmarketing
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    9 mins
  • AI Isn’t Terminator, It’s Avatar with Peter Lynch
    May 6 2026
    In this live episode, you’ll learn how to use AI in your organization without losing your culture or replacing your people. Peter Lynch shares why AI should be viewed as a tool to enhance employees, not eliminate them, and how a human-first approach is driving real adoption across his organization. This is a practical look at how to scale AI responsibly while protecting what makes your company work. Key Takeaways: AI should enhance employees, not replace them A human-first approach drives stronger AI adoption The “last mile” of human interaction should not be automated AI works best when paired with company culture Usage rates are a key signal of successful adoption Skills-based hiring expands your talent pool significantly Hiring for skills is more effective than hiring for titles AI should automate tasks, not eliminate roles Leaders should rethink work as “reimagination,” not reinvention Expanding employee impact is better than reducing headcount Keywords: AI in HR, human first AI strategy, AI employee productivity, skills based hiring, AI adoption workplace, HR and technology integration, AI workforce strategy, talent acquisition skills hiring, future of work AI, HR leadership AI Follow Peter at https://www.linkedin.com/in/realpeterlynch/ Sponsored by @shakerrecruitmentmarketing
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    8 mins
  • Video Isn’t Optional Anymore with Omar Khateeb
    May 6 2026
    In this live episode, you’ll learn why video is one of the most overlooked tools in recruiting and how it directly impacts hiring results. Omar Khatib shares how companies are using employee-generated video content to increase applications, improve conversion, and reduce reliance on expensive recruiting channels. This is a practical look at why video works, what most teams misunderstand, and how to start using it effectively. Key Takeaways: Video content increases clicks, applications, and conversions Most HR teams aren’t trained to think like marketers Video helps candidates “experience” the job before applying Organic social video can drive massive free traffic Employee-generated content builds stronger employer brands Adoption grows over time as employees see others participate Video can reduce reliance on staffing agencies Authentic content matters more than polished content Candidates choose jobs based on brand perception Companies that ignore video risk falling behind Keywords: video recruiting, employer branding video, candidate experience video, recruiting conversion rates, hiring with video content, social media recruiting, TikTok recruiting strategy, LinkedIn video hiring, employee generated content, recruitment marketing strategy Follow Omar at https://www.linkedin.com/in/omar5ateeb/ Sponsored by @shakerrecruitmentmarketing
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    11 mins
  • It’s Not Adoption, It’s Reinvention with Zachary Parris
    Apr 29 2026
    In this live episode, you’ll learn why AI isn’t just another tool for HR, it’s forcing a complete shift in how teams think and operate. Zach Parris shares why HR needs to move from program-based work to product-based thinking, how non-technical teams can build with AI, and why usage is now the most important metric. This is a practical look at how AI is changing HR from the inside out and what leaders need to do to keep up. Key Takeaways: AI requires a shift from programs to products HR teams need to think like product builders Usage is the strongest signal of value Non-technical teams can now build with AI “Vibe coding” makes building more accessible AI is an equalizer across organizations Leaders must use AI themselves to understand it Creativity and experimentation are now critical AI is changing how HR delivers impact First-principles thinking is essential right now Keywords: AI in HR, HR product mindset, AI in talent management, vibe coding HR, HR innovation strategy, AI adoption HR teams, HR technology transformation, talent leadership AI, HR metrics usage, future of HR Follow Zach at https://www.linkedin.com/in/zacharyparris/ Sponsored by @shakerrecruitmentmarketing
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    10 mins
  • AI Won't Fix a Broken Process with Stef Nikitas
    Apr 29 2026
    In this live episode, you’ll learn how to use AI in recruiting without making your process worse. Stef Nikitas shares how her team improved hiring speed, reduced interview no-shows, and kept human decision-making at the center while using AI tools. This is a practical look at what actually works, what to avoid, and how to think about AI in hiring the right way. Key Takeaways: Fix your hiring process before adding AI AI can reduce interview no-shows through better scheduling Candidates should control interview timing, not just managers AI should support decisions, not make them Legal and data privacy matter more than ever with AI Candidate experience directly impacts your brand and revenue Keywords: AI in recruiting, high volume hiring, reduce interview no shows, candidate experience, hiring process improvement, recruitment automation, talent acquisition strategy, hiring metrics time to fill, AI compliance hiring, candidate scheduling tools Follow Stef at https://www.linkedin.com/in/snikitas/ Sponsored by @shakerrecruitmentmarketing
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    12 mins
  • How Many Interviews is Too Many?
    Apr 22 2026
    In our last episode of Season 1, we break down one of the most common assumptions in hiring: that more interviews lead to better decisions. We explore how interview processes slowly expand over time, often without intention, and why that actually creates confusion, delays, and weaker hiring outcomes. We dig into what’s really driving long interview processes, from lack of clarity and alignment to low confidence in decision-making, and how adding more people and opinions often creates noise instead of better data. Through real examples and research, we highlight where interview processes start to lose value and how they impact both hiring teams and candidates. Finally, we share what to do instead, including how to structure a more effective interview process, define clear roles, and focus on better evaluation rather than more evaluation, as we wrap up the season and look ahead to what’s next. While this episode marks the end of Season 1 we will be releasing live episodes over the next few weeks, and Season 2 will return this fall. Key Takeaways More interviews do not equal better hiring decisions Lack of clarity and alignment causes interview processes to grow After four interviews, returns diminish significantly Too many interviewers create noise, not better data Long processes often signal low confidence in decision-making Candidates lose interest during slow, drawn-out hiring cycles Repeating the same questions adds no value Strong processes rely on clear roles and defined criteria Decision ownership prevents endless interview rounds Better interviews matter more than more interviews Timestamps 00:00 Why interview processes keep growing 00:40 When interviewing stops helping decisions 01:13 Real example of excessive interviews 03:19 The real problem is decision-making 05:08 Why more data creates more noise 07:49 Diminishing returns after four interviews 10:27 Hidden costs of over-interviewing 12:15 Candidate experience and drop-off 15:28 Signs your interview process is broken 23:51 Why better interviews matter more Keywords how many interviews is too many, interview process best practices, hiring process improvement, why hiring takes so long, reduce interview stages, candidate experience, structured interviews, recruiting efficiency, decision making hiring, interview process optimization Follow Us @expertinterviewers TikTok: https://www.tiktok.com/@expertinterviewers Instagram: https://www.instagram.com/expertinterviewers/ LinkedIn: https://www.linkedin.com/in/lornaerickson/
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    29 mins