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What if your founder authenticity is really a carefully constructed mask? In this episode, Shivani sits down with Andi Johnson — Fortune 200 brand and marketing executive — to explore how women founders accidentally weaponize approval-seeking in their brand strategy, why conviction beats confidence, and how unmasking the performance becomes your biggest competitive advantage. If your brand voice feels inauthentic, this conversation is for you.

Book Recommended by Andi: Fierce Self-Compassion by Dr. Kristin Neff — the resource Andy credits with starting her doctoral research journey. Available on Spotify audiobooks.

Andi's Podcast: Boys & Boardrooms — coming soon. Stories from inside corporate that nobody tells out loud.

Connect with Andi Johnson:

• Podcast: Boys & Boardrooms - https://open.spotify.com/show/2WeusIkQy7CAFNbFXLuyML?si=057a081c029542aa
• Andi's Instagram - https://www.instagram.com/advance_with_andi?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

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Connect With Shivani:

• Instagram: https://www.instagram.com/thinkbrandforward/
• SUBSCRIBE TO THE NEWSLETTER https://www.thinkbrandforward.com/registration
• STORY THAT SELLS 1:1 session , : https://www.thinkbrandforward.com/story-board