EP 289: Enhancing Customer Experience with Artisan Vendors
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EP 289: Enhancing Customer Experience with Artisan Vendors
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In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss how incorporating artisan and local vendors can elevate farm events. They share personal experiences transitioning from frequent open farm days to fewer, more curated events featuring vendors, food trucks, and activities. Key topics include vendor curation, communication strategies, pricing models, administrative workload, and the marketing benefits vendors bring. Both hosts emphasize the importance of aligning vendors with the farm's brand, careful vetting, and prioritizing the customer experience to create memorable, profitable events.
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm