If you're a coach who's wondering whether you can really build a thriving coaching business while working full-time, raising a family, and starting from scratch - this conversation is for you. Jenny Pena did it, and she's sharing exactly how.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

Jenny is a National Board Certified Health and Wellness Coach who helps busy professionals lower their A1C, balance blood sugar, and ditch the cravings and brain fog, without extreme diets or hours at the gym. She joined the Business Building Boutique with a passion for coaching but no real structure, and within months she had a website, a podcast, monthly workshops, paying clients, and corporate lunch-and-learn partnerships. Her story is proof that when you treat your coaching like a business, and follow a roadmap, momentum follows.

In this episode, we'll walk through:
- How Jenny went from finance professional to founding Gen P Coaching after her own health journey with PCOS and pre-diabetes
- Why "I have a coaching company" became the mindset shift that opened new doors (including a neighbor who became a corporate client)
- How she built her business in just 6 hours a week while working full-time and raising her son
- Why workshops became her #1 client conversion tool, and how she uses them
- The "fearless" word-of-the-year that pushed her to launch a podcast, host monthly workshops, and partner with doctors
- How she powered through the program in one week of focused work and built a 12-month plan from there
- Why niching down into pre-diabetes (instead of trying to help everyone) actually attracted MORE of the right clients

If you've been holding back because you don't have a "perfect" website, a giant audience, or unlimited time - Jenny's story will show you what's possible when you commit to the right structure and stop waiting for everything to be ready. You don't need to have it all figured out. You just need a roadmap and the willingness to take action.

Connect with Jenny Pena:
Website: https://www.jennypena.com
Instagram: https://www.instagram.com/coachjenp
Path to Better A1C Podcast: https://www.jennypena.com/podcast
Youtube Channel: https://www.youtube.com/@coachjenp

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

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Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

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