EP118: - 7 lessons from leading global events at Starbucks - Ashley Erickson
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EP118: - 7 lessons from leading global events at Starbucks - Ashley Erickson
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Summary
In this episode we sit down with Ashley Erickson, Head of Global Events and Brand & Experiential Strategy, to explore what it takes to lead large-scale events for one of the world’s most recognizable brands.In this conversation, we cover:• The realities of leading global event programs for major brands• How experiential strategy shapes brand perception• Lessons learned from managing large-scale corporate events• The connection between corporate travel and event success• Leadership insights from years in the events industry• How the events landscape is evolving globallyWhether you're an event professional, marketer, or someone interested in how major brands create meaningful experiences, this episode offers valuable perspectives from a leader in the industry.#EventPlanning #ExperientialMarketing #CorporateEvents #EventLeadership #Podcast