In today's episode (179) of the EAT, CAPTURE, SHARE podcast, I'm talking with cookbook author, pastry chef and educator Molly Wilkinson. Together, we dive into the realities of building a business on Instagram, the power of teaching, and what it takes to stand out in a crowded baking space. This honest and inspiring conversation explores everything from gradual career transitions to viral online classes and why authenticity, adaptability and consistency matter more than ever.

Here's what else you can expect from today's episode...

• I share some exciting news about my Instagram Growth Masterclass.
• Molly introduces herself.
• Molly explains how she first used Instagram to grow her baking school.
• Molly describes how she built her baking business through small but strategic steps.
• Molly shares how pivoting during the pandemic was key to finding new business opportunities.
• Molly gives her best advice for standing out and building a loyal audience in the crowded online baking space.
• Molly shares her top tips for creating a sustainable online baking business beyond social media trends.
• Molly talks honestly about her journey from slow Instagram growth to bestselling cookbook success and a thriving creative career.
• We share behind the scenes information about collaborating on the shoot for Molly's second cookbook!

LINKS MENTIONED:

• Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Food Reels Online Course HERE and grab your discount using code PODCAST10 at checkout!
• Sign up to my Instagram Growth Masterclass wait list HERE
• Molly’s Instagram, TikTok and website
• Molly's cookbook, French Pastry Made Simple
• The Moft snap phone tripod stand
• See my “behind the scenes” highlight on Instagram here
• Read my blog The Little Plantation HERE
• Find out more about my Instagram Reels & Growth courses HERE
• Find the full show notes HERE
• Find my Instagram HERE

In today's episode (178) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the brilliant Afiya Francisco, a former magazine editor turned television personality and content creator.

We explore the surprising parallels between food photography and fashion, where Afiya finds her signature style inspiration, and how you can evolve your personal style with confidence at any age. Whether you’re a food photographer stepping in front of the camera more often or simply looking to rediscover your style, this episode is filled with practical tips and inspiring insights you won’t want to miss.

Here's what else you can expect from today's episode...

• Want to be coached by me and featured on the podcast? Then listen in!
• I chat about why things might go quiet over the coming months and...
• Afiya introduces herself and shares her journey from magazine editor to TV personality and content creator.
• How her career naturally evolved and why content creation became the perfect next step.
• Afiya makes a compelling case for fashion as a powerful form of self-expression, joy and creativity.
• Her top tips for discovering a personal style that makes you feel confident, comfortable and truly you.
• The wardrobe essentials everyone should own and how to mix, match and layer them effortlessly.
• Afiya shares her signature 80/20 rule for creating stylish, wearable outfits.
• Smart shopping strategies: how to invest in quality pieces and spot well-made clothing.
• Her best advice for content creators who feel more at ease behind the camera but want to show up on screen with confidence.

LINKS MENTIONED:

• Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE!
• My first book, Creative Food Photography is available HERE!
• To apply for a podcast coaching session please email me at kimberly(at)thelittleplantation.co.uk. Applications close April 30th 2026.
• Fearless Focus Mastermind & Mentoring Program
• Food Reels Online Course - grab your discount with code PODCAST10
• Instagram Growth Masterclass wait list
• The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!
• Recent on-air mentoring session episodes (see full show notes for links and titles)
• My “behind the scenes” highlight on Instagram (see full show notes for link)
• Afiya’s Instagram and TikTok
• Afiya's 30 Days of Style on Instagram
• Cos
• Uniqlo
• Lee restaurant in Toronto
• The Style House
• Find the full show notes here
• Find my Instagram HERE

In today’s episode (177) of the EAT, CAPTURE, SHARE podcast, I’m joined by my former FOUNDATION food photography and food styling online course student, now Ireland-based lifestyle content creator, Ella Smyth, for a truly inspiring and honest conversation about what it really takes to become a full-time creator online.

We talk about the financial reality behind content creation, how Ella built a brand that feels authentic to her, how she chooses collaborations that align with her values, and the practical tools she uses to plan her content and stay consistent. This episode is full of insight for food photographers, lifestyle creators, and anyone who wants to grow online in a way that feels sustainable, intentional and true to who they are.

Here’s what else you can expect from today’s episode…

• Ella introduces herself.
• Ella describes her evolution from only food content to sharing broader lifestyle content (and how this shift affected her bottom line).
• Ella shares how she found her authentic voice.
• We talk about why it was important for Ella to stay true to her content even when it wasn’t Instagram-trendy.
• Ella explains how she manages boundaries around what she does and doesn’t share online.
• Ella talks about how exactly she monetises her content.
• Ella gives her top tips for navigating content creation for growth and success.
• Ella reveals what she’s learned from going viral and why it's a double edged sword!

LINKS MENTIONED:

• Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Food Reels Online Course HERE and grab your discount using code PODCAST10 at checkout!
• Find out more about my Foundation Food Photography & Food Styling Online Course HERE and grab your discount using code PODCAST10 at checkout!
• Find out more about my Instagram Reels & Growth Courses HERE
• Form Nutrition - Get a 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)
• 10+ years as a full-time creator on Instagram: 10 lessons learned that helped me find success! Read more about it in this blog post HERE
• Ella's Instagram, YouTube and Substack
• Julia Broome physical social media content planners
• UNUM app
• Preview app
• Find the full show notes HERE
• Find my Instagram HERE