When we sat down with Ilana Griffo and Katie Johnson of Goodtype, we expected to talk about typography, online education, and what it’s like to run one of the most recognizable brands in the creative space.

And we did.

But there is so much good stuff underneath that. Funny, inspiring stories and philosophies that will change how you think about your creative business.

In this episode, we talk about:

• How Goodtype grew from an inspiration account into a thriving creative business. Prioritizing what felt like it would bring joy, simple experiments, and the first hires that leveled up their work.
• Why chasing every platform, trend, and opportunity isn't good for anyone. Sometimes it feels like Goodtype is everywhere, but the secret is actually how Ilana and Katie learned to simplify.
• How to define success on your own terms. The phrase has become a little empty but these ladies are doing it by balancing ambition, fulfillment, and work that still feels magical after it becomes your job.

Whether you’re just starting to build your creative business or in the messy middle, trying to figure out what to do, you'll love this episode. Get ready for a conversation full of laughs and a reminder that there isn't a right way to do it.

ABOUT GOODTYPE

Goodtype is a creative education platform, design studio, and global community for lettering artists, designers, and type enthusiasts. Led by Ilana Griffo and Katie Johnson, Goodtype provides courses, events, resources, and inspiration designed to help creatives build meaningful careers doing work they love.

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Visit Goodtype online

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Note: If you're looking for hard-earned advice, resources from top creatives, and the products they can't live without, you're going to love this.

Brad Woodard

Brad is an illustrator and designer behind Brave the Woods, a full-service studio working with clients like PBS Kids, Ford, Target, and USPS. His bold, playful style and heart-led storytelling shine through everything from brand campaigns to children’s books.

View Brave the Woods

Dustin Lee

Dustin is the founder of RetroSupply, a shop for retro-inspired brushes, textures, and digital tools used by tens of thousands of creatives from indie artists to major studios. He shares what it’s really like to run a creative business while keeping it small, weird, and intentional.

View RetroSupply

Credits

Audio/video editing: Clara Wright
Cover art: Brad Woodard
Intro animation: Seth Austin
Intro music: “Snakes and Fire” (Instrumental) by Pär Hagström