Ep. 1: Why Do Movie Studios Pre-Announce Sequels so Early?

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Ep. 1: Why Do Movie Studios Pre-Announce Sequels so Early?

By: Micael Dahlen

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As the new Terminator film is having its premier in November, something odd has happened at the same time - two new sequels have already been pre-announced.

Why is that? Does pre-announcement increase the perceived value of the current movies? And do we really have to watch them all? The economy professor Micael Dahlen travels to San Fransisco to meet the psychologist, Barry Schwartz.

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