Ep. 102 Make Your Business a Theme Park: Surprise, Delight, Repeat
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Ep. 102 Make Your Business a Theme Park: Surprise, Delight, Repeat
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Justin Miller explains how businesses can borrow tactics from theme parks—like Disney and cruise lines—to create memorable customer experiences that encourage spending and word-of-mouth. He shares practical ideas such as handwritten thank-you notes, unexpected upgrades, playful packaging, and memorable onboarding moments.
The episode highlights focusing on how people feel, designing entertaining touchpoints, and adding small surprises to make routine transactions feel like an experience, especially during the summer season.
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