Terra and Karen talk about building a business during ongoing uncertainty, discussing how social media has become emotionally stressful and harder for marketing as algorithms amplify extreme content and global events dominate feeds.

They explore how brands can navigate this by leaning into authenticity, compassion, values, and careful copywriting; sometimes slowing or pausing posts and ads; and thoughtfully acknowledging what audiences are experiencing without being opportunistic.

On the finance side, Karen describes how volatility affects pricing and operations through shifting tariffs, raw material costs (gold and silver), logistics disruptions, and the pressure on CEOs to make rapid decisions with limited information.

They emphasize that consumers are also experiencing reduced disposable income, impacting demand for discretionary purchases and donations, and that small businesses and not-for-profits are particularly affected.

The build takeaway is to move slower, avoid reactive decisions, give customers and teams grace, and invest in long-term trust. Uncertainty may persist and suggest a more “feminine” approach—slowness, empathy, and de-escalation—can help businesses navigate the current climate.

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Connect with us here:

Karen https://www.linkedin.com/in/karenstephen-ca/

Terra https://www.linkedin.com/in/terramilo/