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[Ep. 11] IN FOCUS: Marketing – From Spend to Story
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[Ep. 11] IN FOCUS: Marketing – From Spend to Story
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About this listen
Episode eleven sees Tim Huang, Director of Audience Strategy at Downtown Music, in conversation with Brian Popowitz, General Manager of Black Box, exploring how music marketing is evolving from pure media spend toward storytelling, intention, and long-term fan development.
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