Ep 130: Why “Custom Work” Is Actually Killing Your Agency | with Stephen Cozzolongo of Digital Position

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Summary:

Most agencies aren’t failing because they lack effort. They’re failing because they’re doing the wrong work.

If you’ve ever felt like you’re busy all day but your agency isn’t actually growing, this episode will hit hard.

Takeaways:

The dangerous illusion of “phantom progress” and why it keeps agencies stuck
Why “custom solutions for every client” is a scaling nightmare (and what to do instead)
The 4 quadrant framework that turns scattered execution into predictable results
The real reason your outputs feel inconsistent (hint: it’s not your team)
Why saving cash early on might actually be slowing your growth
The hiring mistake that silently kills momentum and how to avoid it
A smarter way to win clients without competing on audits or price

Check out Stephen here at:
Digital Position

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