Ep 144: How a Former Designer Learned to Run an Entire Agency Through COVID | with Dominic Wong of Invoke
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Ep 144: How a Former Designer Learned to Run an Entire Agency Through COVID | with Dominic Wong of Invoke
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Summary:
What happens when the thing that made you successful becomes the thing holding your agency back?
For Dominic Wong, the transition from designer to agency leader wasn't about strategy, it was about identity. Suddenly, the skills that got him promoted weren't the skills required to run the business.
This episode is a masterclass on leadership transitions, relationship-building, sales, and navigating the messy realities of agency ownership.
Takeaways:
- Why most founders stay trapped in their specialist identity for far too long.
- The operational surprises waiting behind the curtain when you take over a business.
- How Dominic rebuilt his approach to networking after years of ignoring it.
- The mindset shift that transformed sales from a necessary evil into a growth engine.
- Why agency owners should spend more time communicating ROI and less time talking about deliverables.
- How innovation teams measure success when outcomes can't be predicted in advance.
- The lesson COVID taught Dominic about resilience, leadership, and transparency.
Check more of Dominic here at
Invoke
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