Ep. #181 New Research From Parity: The Business Case For Investing In Women Paralympians, ft. Dr. Risa Isard & Emma Schieck

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Ep. #181 New Research From Parity: The Business Case For Investing In Women Paralympians, ft. Dr. Risa Isard & Emma Schieck

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Summary

In episode #181 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Risa Isard, the Director of Research & Insights at Parity, and Emma Schieck, a 2x Paralympic Gold Medalist in sitting volleyball and an Athlete Sales Representative at Parity.

Parity just released new research in partnership with SurveyMonkey to better understand Paralympic fandom – and what it means for women athletes and brands.

The key findings include:

36% of U.S. Winter Paralympic fans plan to follow the Games more this year than in the past.
Women’s sports fans are more likely to watch the Paralympics than men’s sports fans.
24% of U.S. Winter Paralympic fans have made a purchase because of Paralympic sponsorships.

In this episode, learn more about the data behind Paralympic fandom, the untapped opportunity for brands, and why women’s sports fans are emerging as one of the most important audiences driving growth for the Paralympic movement.